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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Mark Ingram Atelier continues to set the standard for what a luxury bridal experience can be.

Retail Focus

The location inside the historic Dumont Buildinga striking example of Art Deco and Neo-Gothic architecturesets the stage for a memorable shopping experience. To elevate the experience, Hao designed the space with intentional flow, guiding each bride through a journey from the reception area to lounges and dressing rooms.

Harmony 264
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Behind the demise of Harrolds: A cautionary tale or singular case?

Inside Retail

“The Covid restrictions imposed in Melbourne were our greatest problem, we had two years of pretty much no trade and no foot traffic in the city,” Poulakis said, adding that, “installation of bike lanes, out of nowhere, popped up all around the city and killed our traffic flow.” “I

Shopping 263
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Supply and demand: Where the retail property market is headed

Inside Retail

Its not just about numbers; the diversity of migrants also creates opportunities to reshape tenant mixes in Australias shopping centres and retail strips. Traditionally, this strong population growth would have transformed Australias retail landscape, with new and large shopping centres built to meet increased demand.

Marketing 200
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How conversational commerce is redefining the way customers interact with brands

Inside Retail

It wasnt long ago that shopping required a trip to the store, with no guarantee that the item you wanted would be in stock. Today, consumers expect the freedom to shop on their own terms, being able to review all the options available to them online and without disrupting their daily routines.

Flow 130
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M?nawa Bay is set to deliver NZ’s first fully electric shopping centre food court

Inside Retail

In what is expected to be a first for New Zealand, the new premium outlet shopping centre, Manawa Bay, will house a dining precinct fully powered by electricity only. Tenants can see the benefits with Manawa Bay, as a shopping centre, trying to help reduce its impacts on the environment.

Shopping 246
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Digital shopping habits are now firmly embedded, and this means that brands that fail to adapt risk being left behind. From the rise of direct-to-brand shopping to the growing demand for personalisation, here are the most important takeaways and what they mean for retailers looking to stay ahead.

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