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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Mark Ingram Atelier continues to set the standard for what a luxury bridal experience can be.

Retail Focus

To elevate the experience, Hao designed the space with intentional flow, guiding each bride through a journey from the reception area to lounges and dressing rooms. Every element was thoughtfully planned to enhance the customers journey, creating a sense of effortless movement throughout the space.

Harmony 265
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How to achieve profit growth with a killer assortment plan

Inside Retail

With customer demands coming in hotter and the stakes higher than ever, assortment planning is the key to profit growth. Here, we help you avoid profit margin mayhem with a considered, data-driven assortment plan. What is assortment planning? Why is assortment planning important? More on this later. Hello, retention!

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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway. Largely, it’s about scaling our internal operation,” he added.

Expansion 243
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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

Here, we speak with CEO Craig King about the business’ revitalisation under General Pants, its in-store experience, plans for expansion in Australia, the UK and US, and the magic behind the number 23. But by 2019, it was a healthy business, and it was always the plan for it to be an independent business down the track.

Fashion 243
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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content. per cent.

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Retailers now have a smarter way to accept payments

Inside Retail

Right now, retailers can also take advantage of a refreshed pricing plan for the Smart terminal. The new, smarter features of the Smart terminal will be particularly useful for hospitality, retail, and healthcare businesses, helping merchants save time with inbuilt surcharging and tipping, and same-day settlements to help manage cash flow.”.

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