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Kontoor Brands to buy Helly Hansen from Canadian Tire Corporation

Inside Retail

Kontoor Brands, the apparel company behind Wrangler and Lee, is to acquire Canadian outdoor workwear brand Helly Hansen from Canadian Tire Corporation. Founded in Norway in 1877, Helly Hansen is known for its outdoor apparel and clothing innovations, including the first fleece fabrics in the 1960s and the H2Flow temperature regulation system.

Outdoor 130
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Why BCF is taking the road less travelled

Inside Retail

Paul Bradshaw: Part of the reason I’m in Australia is that I’m an avid outdoor camper. We had to change our strategy to focus more on delivering that requirement of range and quality for our Australian customers, and that’s what we’ve been focusing on every day since. Inside Retail : Why did you decide to join BCF in 2019?

Outdoor 246
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BMG brings Juicy Couture Kids, New Balance Kids, more big brands Down Under

Inside Retail

We have a straight line three-year strategy,” Jalil said. The strategy, which is all about keeping things simple, was placed on hold for three years due to the Covid-19 pandemic. “We We know where we’d like to partner and we believe by the end of this week, we will have that strategy nailed and in place,” Jalil finished.

Balance 259
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Stylization: The Overlooked Design Strategy That Complements Hybrid Work

All Work

These experiences stem from two opposite, yet complementary, psychological states: awe and flow. On the flip side, design that facilitates the flow state helps us slow down, focus and reflect. Conversely, artwork can also trigger emotions that cause people to turn inward and reflect, supporting the flow state.

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Resimercial Design Balances Comfort and Sustainability in the Office

All Work

Elements such as indoor air quality , outdoor spaces, natural light, and comfortable, sustainable furniture create a dynamic workplace rooted in employee wellbeing. At home, we typically have access to a kitchen, dining room, bedroom, office, and the outdoors, so offices need to be designed to mirror those areas.

Balance 98
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Game on: Benefit enters the world of Twitch

Inside Retail

This space is ripe for meaningful collaborations that do more than just target new audiences with old strategies. Creating strong and meaningful brand stories that flow seamlessly into a variety of messages and platforms like Twitch and Benefit Cosmetics, shows they are investing in younger audiences now for long term brand awareness.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.