Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. Bangn Body.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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Retail Focus

DECEMBER 14, 2023

That’s easier said than done, though, which is where forecasting comes in place, providing an opportunity for growth and success even in the most unpredictable market conditions. One such way to navigate these obstacles and come out top of the market is to use accurate forecasting. After all, how and when was a dataset collected?

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

DECEMBER 9, 2024

Walking the tightrope between higher demand, increased costs, and ongoing economic challenges means managing cash flow effectively has never been more important. With the right strategies, though, you can navigate the holiday trading season with confidence and maybe even a little extra cheer.

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Inside Retail

FEBRUARY 18, 2025

I wouldnt call it a massive issue at The Iconic, I think, in general, returns are a big element of an e-commerce strategy. We needed to do this to make our company flexible and agile enough to continue with the service levels and new services that we bring to market. The whole company got behind it. What is it?

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Inside Retail

MARCH 4, 2025

However, after several years of diminishing sales in an increasingly competitive fast-fashion market, rumors have been spreading about Forever 21 declaring Chapter 11 bankruptcy for the second time. Others, like CI&Ts director of retail strategy Melissa Minkow, are a bit more optimistic about Forever 21s future.

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Inside Retail

FEBRUARY 27, 2025

To capitalise on this shift, brands need to own their customer relationships by investing in identity resolution technology that enables personalised email and SMS marketing. Streamlining checkout flows with guest checkout and one-click payment options. Deploying cart abandonment emails and SMS reminders to recover lost sales.

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Retail Focus

MAY 26, 2022

Now, with e-commerce penetration at an all-time high, retailers are taking advantage of the record amount of public e-commerce web data being generated by this industry, to make better decisions and gain full visibility over the market. Essentially consumers are the ones who dictate market prices.

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Inside Retail

JULY 24, 2024

This seamlessly flowed to a keynote from Kai Li, SVP of international at Revolve Group, on his playbook for going global and the importance of identifying ideal customers. Influencer marketing Revolve works with a network of over 40,000 influencers globally, so influencer marketing is a major driver of brand awareness, Li said. “I

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Inside Retail

MARCH 12, 2025

The menstrual care market has long been dominated by major global manufacturers. IR : How does Viv for your V stand out in the competitive menstrual care market? IR : In today’s retail market, there are varying definitions of what constitutes a “clean” and “eco-friendly” product.

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Inside Retail

MARCH 3, 2025

Think about value, not price When sales slow and a prolonged spending slump sets in, often the conventional wisdom is retailers drop prices to drive sales and cash flow, at the expense of margin. However, more retail leaders are becoming wary of the effectiveness of discounting and its long-term impact on their brand and business model.

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Retail Focus

FEBRUARY 6, 2025

The Flow of Fashion exhibition by Daniela Leonini seamlessly merged the world of retail with experience. It underscores that the future of commerce lies in bold, immersive, and experience-driven strategies.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Inside Retail

FEBRUARY 18, 2025

Inflation and market pressures are reshaping the retail landscape, demanding innovative approaches to thrive. Market share: +2.2 In a competitive market, those who do more with less and do it better win. For retail businesses, unlocking productivity across operationsisntjust a survival tactic itsa strategic advantage.

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Inside Retail

APRIL 3, 2024

We work as a collective in the office, which I believe keeps everyone feeling passionate and their creativity flowing. IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved? How does Alias Mae prioritise customer satisfaction and engagement in its business strategy?

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Inside Retail

NOVEMBER 25, 2024

“To keep delivering every-day lowest prices, we’re focused on continual productivity improvements (such as 10 per cent extra space efficiencies in stores), ensuring we are as efficient as possible and delivering better stock flow. Like Bunnings, it’s part of Wesfarmers, sitting in the company’s health portfolio, with a revenue of $2.4

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Inside Retail

JULY 28, 2024

Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience.

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Inside Retail

JUNE 24, 2024

With the global eyewear market revenue projected to reach US$174.06 We needed all of the cash flow and profits to be reinvested into the business for growth, however even if we did, we don’t believe it would have worked for us,” Doron Kalinko, Vision Direct co-founder told Inside Retail. “Our

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Inside Retail

FEBRUARY 21, 2023

Domino’s said margins were affected by lower-than-anticipated sales and the flow-on effect on corporate stores and warehouse earnings. The Australian franchise of Domino’s says its first-half profit attributable for the period ended Jan 1 was $71.7 million on global sales of $1.97 million, which were down 4 per cent, but up 1.2

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Inside Retail

MAY 31, 2024

An extensive portfolio of classic and popular fashion brands will enter the Australian retail sector for the first time as Brand Machine Group (BMG), a global leader in branded fashion manufacture and licensing, launches into the local market in 2024. We have a straight line three-year strategy,” Jalil said. First up is the US$2.4

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Inside Retail

APRIL 25, 2024

million amid a short-term disruption due to changes in the company’s paid marketing strategy. The first step is returning to positive underlying cash flow, which the group remains focused on achieving for FY24,” said Hosking. million and gross margin rose to 44.6

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

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Inside Retail

NOVEMBER 12, 2024

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Another strategy with AI is dynamic pricing. Supply chains are becoming more complex and unpredictable than ever.

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

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Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

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Inside Retail

MARCH 12, 2024

One of the early challenges they faced was in educating the market about the idea there was an alternative to flowers or the traditional gift hamper but, as Jamieson noted, once people saw and understood what Edible Blooms offered, it went viral. It creates a flow-on effect.” It was quite a novel concept when we first introduced it.”

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Inside Retail

NOVEMBER 19, 2024

As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. The newly released Cost of Living Insights from CommBank iQ explores how economic uncertainty is flowing to people’s wallets. Read the analysis here.

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Inside Retail

MARCH 19, 2024

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

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Inside Retail

AUGUST 8, 2023

This can be seen in the countless marketing campaigns that were launched in the leadup to the Barbie movie, which stimulated huge activity for hundreds of brands. Retail has long capitalised on social and cultural events in order to generate sales.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s valuable intelligence for a company like Electrolux with sites in 70 markets. Now it has evolved into one of the leading CRO agencies globally.

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Accept that China is a very different market to the one you’re used to. Research the right market.

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Inside Retail

NOVEMBER 7, 2023

Employing the right strategies before, during, and long after BFCM is crucial. Retailers who carefully audit sales results from BFCM and use the data at hand to understand and align their overall strategy throughout the year will reap the most rewards.”

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Inside Retail

DECEMBER 12, 2023

As an ode to its “spiritual roots” the brand will release the archival ‘BADDIES’ collection exclusively to the Australian market and the Beach House will carry further limited-run offerings to its guests.

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Inside Retail

MAY 10, 2021

Automated systems are typically more compact, delivering major savings that can be reinvested in areas that truly make a difference to business, such as service to its existing markets and research and development of new markets. Flexible solutions are those that can scale easily and adapt to change as it occurs.

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Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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