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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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As wine shipments flow into China again, brands face falling alcohol consumption

Inside Retail

Shrinking market The shipments to Hong Kong are far below the roughly 10 million litres of wine a month that Australia sent to China before the tariffs. The value of wine sent to Australia’s two other main export markets, Britain and the United States, is between $1 and $3 a litre. It did not impose tariffs on Australian wine.

Flow 245
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How forecasting can enhance cash flow in the retail sector

Retail Focus

That’s easier said than done, though, which is where forecasting comes in place, providing an opportunity for growth and success even in the most unpredictable market conditions. One such way to navigate these obstacles and come out top of the market is to use accurate forecasting. Was there a promotional offer?

Flow 147
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

To capitalise on this shift, brands need to own their customer relationships by investing in identity resolution technology that enables personalised email and SMS marketing. Streamlining checkout flows with guest checkout and one-click payment options. Deploying cart abandonment emails and SMS reminders to recover lost sales.

Consumer 130
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Mastering cash flow this festive season

Inside Retail

Walking the tightrope between higher demand, increased costs, and ongoing economic challenges means managing cash flow effectively has never been more important. Lets look at some actionable tips on how you can keep your cash flow merry and bright this December. With all these expenses stacking up, its easy for cash flow to get tight.

Flow 130
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KMD Brands sales show steady improvement

Inside Retail

Meanwhile, Oboz saw strong year-over-year growth in online sales during Black Friday and Christmas promotions. Direct-to-consumer sales trends continue to improve for all three of our brands, while the wholesale market is taking longer to recover, said Michael Daly, MD and Group CEO.

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