Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? This highly strategic approach is less gazing into a crystal ball while ensconced in flowing robes, and more using robust frameworks and tools to determine insights into what might happen.

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Inside Retail

MARCH 3, 2025

Think about value, not price When sales slow and a prolonged spending slump sets in, often the conventional wisdom is retailers drop prices to drive sales and cash flow, at the expense of margin. We can switch on promotions and not get the same result as we did in 2023, Natale added.

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Inside Retail

OCTOBER 20, 2022

In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere. All about the flow. flow was really important,” Casey said.

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Inside Retail

DECEMBER 10, 2023

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. You can learn more about this from our earlier features that focused on automated flows and audience segmentation.

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Retail Focus

MAY 26, 2022

Now, with e-commerce penetration at an all-time high, retailers are taking advantage of the record amount of public e-commerce web data being generated by this industry, to make better decisions and gain full visibility over the market. Essentially consumers are the ones who dictate market prices.

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Inside Retail

FEBRUARY 18, 2025

Inflation and market pressures are reshaping the retail landscape, demanding innovative approaches to thrive. Market share: +2.2 In a competitive market, those who do more with less and do it better win. For retail businesses, unlocking productivity across operationsisntjust a survival tactic itsa strategic advantage.

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Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

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Inside Retail

JANUARY 9, 2025

In recent years, though, the financial technology or fintech revolution in the customer credit market has changed all that, with the meteoric rise of buy-now-pay-later (BNPL) services. In Australia, birthplace of Afterpay, Zip, Openpay, and Latitude, its estimated that (allowing for flow-on effects) BNPL services contributed $14.3

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

SEPTEMBER 9, 2021

Using loyalty rewards to promote health outcomes. After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Merging above-the-line and below-the-line promotions.

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Besides income equality issues, the day is also about recognising the contributions and achievements of women throughout society.

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Inside Retail

NOVEMBER 12, 2024

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. In times of supply disruption, AI can adjust pricing and promotions based on product availability and demand trends.

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Inside Retail

MAY 8, 2024

The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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Inside Retail

MAY 30, 2022

We allege that Mastercard had substantial power in the market for the supply of credit card acceptance services and that a substantial purpose of Mastercard’s conduct was to hinder the competitive process by deterring businesses from using Eftpos for processing debit transactions,” said ACCC chair Gina Cass-Gottlieb. “We

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CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

FEBRUARY 2, 2023

Gap in the market The idea for TheRY came to Davenport a few years ago, after witnessing his daughter’s struggle to find comfortable, effective and stylish compression leggings to wear while pregnant. He reached out to Liu, who quickly recognised the opportunity to take their learnings from 2XU to the maternity wear market. “We

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Retail Focus

FEBRUARY 4, 2022

Gaming is a megatrend; for good reason, it’s an attractive playground for brands to get in touch with younger target groups: The community is curious, networked and active and gaming is a rapidly growing market with 176 billion US dollars in revenue (newzoo 2021) and 2.7 trillion gamers worldwide (IBISWorld 2020). Credits: Louis Vuitton.

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Inside Retail

AUGUST 8, 2023

This can be seen in the countless marketing campaigns that were launched in the leadup to the Barbie movie, which stimulated huge activity for hundreds of brands. Retail has long capitalised on social and cultural events in order to generate sales.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. There are multiple ways to display a promotion. That’s valuable intelligence for a company like Electrolux with sites in 70 markets.

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Inside Retail

JANUARY 9, 2025

In recent years, though, the financial technology or fintech revolution in the customer credit market has changed all that, with the meteoric rise of buy-now-pay-later (BNPL) services. In Australia, birthplace of Afterpay, Zip, Openpay, and Latitude, its estimated that (allowing for flow-on effects) BNPL services contributed $14.3

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Consumer Form Flow Pattern 264

Inside Retail

MAY 24, 2024

But even after securing the cash flow to fund a collection, there are still production risks according to House of Campbell’s designer Abby Potter. “In The Australian contemporary luxury market is celebrated for its resort brands and relaxed beach aesthetics,” said Potter.

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Inside Retail

FEBRUARY 22, 2024

But while some see the news as dealing a significant blow to the glass ceiling, others say it’s another sign of women being promoted off a glass cliff. Perkins went on to credit Bardwell’s leadership for driving the $7 billion market-leading business of WooliesX. per cent of CEOs, 35.1

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Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

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Inside Retail

APRIL 10, 2024

But while labour and marketing budgets are typically the first to be put on the chopping block, retailers may be overlooking opportunities to reduce costs in the back end by automating everyday finance functions, such as accounts payable and accounts receivable.

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Retail Focus

DECEMBER 10, 2021

With the pandemic accelerating e-commerce’s rise further, it’s likely this extra cash will flow through these channels. Embracing new mediums and keeping up with changing consumer behaviours will help retailers to maintain strong connections throughout shopper journeys – and cut through the noise of a busy market.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Mike Anthony

JULY 26, 2022

The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. The marketing value of a store is nothing new. Stores are marketing and sales channels. a marketing role and a sales channel. Marketing to shoppers isn’t about ‘experience’.

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Inside Retail

OCTOBER 17, 2023

Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. If the inventory isn’t managed well, the stock doesn’t get shifted, and old stock may have minimal value if the market has moved on. Getting inventory management right can be a huge competitive advantage.

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Inside Retail

FEBRUARY 14, 2023

Promotional initiatives improved the proportion of revenue from repeat purchases, which increased 47 per cent during the half. Michael Ilczynski, Redbubble’s CEO, said the business expects market conditions to “remain challenging in the short term”. It was up by 3 per cent year on year and by 5 per cent on an underlying basis.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. For starters, consider these guiding questions: What marketing initiatives worked well for this BFCM? What deals outperformed others?

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. It also works especially well with sales promotions.

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CAAD

NOVEMBER 27, 2024

From architecture and interior design to marketing, Retail Design is far more than just about stores. Companies today seek work environments that not only boost productivity but also promote employee well-being. Offices The hybrid work revolution has shifted focus to the quality of workspaces.

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Inside Retail

JULY 12, 2024

Though it announced a positive cash flow of $781,000 in the 2024 March quarter, citing cost-saving and efficiency efforts, group revenue plummeted 22 per cent to $86.3 To reach a wider audience, retailers need to build user-friendly websites, incorporate online sales channels, and allocate resources to digital marketing campaigns.

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Inside Retail

JUNE 7, 2024

Not only were the students getting feedback from the design team they were getting feedback from somebody in marketing, a senior buyer, the chief commercial officer, and that was pretty incredible for them to get all of that in one meeting,” he added. If you have a messy bedroom, it’s hard to unwind in a place like that,” Wei said.

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Creative Displays Now

JANUARY 2, 2025

Did you know that retail displays are more effective at grabbing shoppers’ attention than other standard promotional activities, even price cuts? They use gravity to enable products to flow forward naturally, maintaining a stocked-up and neat look. Gravity feed displays are easy to use in retail stores.

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Creative Displays Now

OCTOBER 31, 2024

In-store sales represent 85% of retail revenue in the United States — this means in-store marketing efforts for food and beverages are still effective, even with limited ways of measuring success. Consumers like to see something new and creative every time they go to their favorite stores, as it means new stock or exciting promotions are in.

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