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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Supply and demand: Where the retail property market is headed

Inside Retail

Investors are drawn to the stable cash flow and potential for value appreciation in these properties, particularly as they adapt to incorporate mixed-use elements and modern amenities that respond to changing consumer preferences, Griff said. Regional shopping centres are expected to see significant demand from occupiers.

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Small business finance: Five tips for managing cash flow effectively

Inside Retail

We get that running a business is a constant juggle, and managing cash flow can be tricky. With a stream of steady cash flow at the top of mind for many, weve put together five handy tips to help ensure your money keeps flowing while your business keeps growing. So, what is the key difference between cash flow and profit?

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

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As wine shipments flow into China again, brands face falling alcohol consumption

Inside Retail

Shrinking market The shipments to Hong Kong are far below the roughly 10 million litres of wine a month that Australia sent to China before the tariffs. The value of wine sent to Australia’s two other main export markets, Britain and the United States, is between $1 and $3 a litre. It did not impose tariffs on Australian wine.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

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