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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290
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Mastering cash flow this festive season

Inside Retail

Walking the tightrope between higher demand, increased costs, and ongoing economic challenges means managing cash flow effectively has never been more important. With the right strategies, though, you can navigate the holiday trading season with confidence and maybe even a little extra cheer.

Flow 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. This highly strategic approach is less gazing into a crystal ball while ensconced in flowing robes, and more using robust frameworks and tools to determine insights into what might happen. A marketer’s crystal ball?

Strategy 245
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How forecasting can enhance cash flow in the retail sector

Retail Focus

Tools which use machine learning and predictive analytics can use information from past sales, foot traffic and online interactions and turn this into insights for the future. Effective cash flow forecasting and management means retailers must look beyond the numbers. After all, how and when was a dataset collected?

Flow 147
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. What were your top-performing campaigns and flows? Set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication. What deals outperformed others?

Strategy 130
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How Kic’s Concierge uses tech to put the human-touch in scaled personalisation

Inside Retail

Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience.

Strategy 274