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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Mastering cash flow this festive season

Inside Retail

Walking the tightrope between higher demand, increased costs, and ongoing economic challenges means managing cash flow effectively has never been more important. Lets look at some actionable tips on how you can keep your cash flow merry and bright this December. With all these expenses stacking up, its easy for cash flow to get tight.

Flow 130
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Storefront traffic flow has increased, and we will be closely monitoring conversion to fully understand the impact AR technology has on customer shopping habits.” Oroton has been a ‘go to’ gifting brand for so many Australians over the decades, and we are working hard to make sure we continue in that role,” she said.

Fashion 290
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

All about the flow. flow was really important,” Casey said. There’s a dedicated space where you can have a bespoke one-on-one gift registry appointment, and then we have a couple of lovely change rooms where we do bra fittings as a service,” Casey explained. Hopefully, next year, we’ll get to open a couple more.

Marketing 246
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PHOTOS: Brilliant Remodel of El Palacio de Hierro Is a Gift to the Community

VMS

A series of flowing pendent tresses with intersecting light beams framed in a wood veneer illuminate the space. Every Palacio store is unique, every store is a flagship, and every store is a gift to the community.”. A unifying language had to be established to ensure full merchandise exposure.

Gifts 105
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We

Strategy 130
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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Think about value, not price When sales slow and a prolonged spending slump sets in, often the conventional wisdom is retailers drop prices to drive sales and cash flow, at the expense of margin. However, more retail leaders are becoming wary of the effectiveness of discounting and its long-term impact on their brand and business model.