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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Why slow fashion brands are closing hard and fast in the cost-of-trading crisis

Inside Retail

At the same time, small and independent businesses with less negotiating power are more susceptible to rising costs and may have a harder time maintaining cash flow than others. “As There is a call for the government and regulators to ease the cost of trading for small local businesses that are manufacturing ethically made products. “It

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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support. Collaborations are instantly recognisable in social media. Oh my gosh!

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What’s new in visual merchandising?

Retail Focus

Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media. One such offering very much related to sustainability comes in the form of its FSC-certified cardboard trees.

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Brand Creative’s Ixora retail project is a delicate balance of history, nature, and science

Design Middleeast

The firm was appointed to develop the brand strategy, brand identity, packaging, staff uniforms, social media strategy, photographic art direction and interiors. Keeping the experience seamless and premium meant rethinking the point of sale area so that all forms of technology and clutter were cleverly hidden within joinery designs.

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Analysis: The NFT dream isn’t dead, but it’s taken a big non-fungible beating

Inside Retail

Owning a valuable NFT and using it as a profile picture on social media is a way to establish “respectability, authority and influence” in the crypto sphere, he said. For L’Atelier’s Egan, the NFT market is unlikely to recover in its current form.