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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

This comes in the form of opting for collect-from-store versus paying delivery prices, buying in bulk, buying own-brand, or going down the homemade route. When the layout achieves the ideal flow, it not only enhances the overall in-store experience but also reduces stress during the holiday rush, making shopping more convenient and enjoyable.

Shopping 130
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Asteri Beauty unveils four brand homes in Jeddah, Riyadh, Abha, and Dhahran, created in partnership with Dalziel & Pow.

Retail Focus

Following a digital-first launch exclusively revealed in Vogue Saudi Arabia, Asteri has invested in creative and expressive retail pop-ups, community building and forming pioneering strategic partnerships as the official beauty partner of the inaugural Saudi Fashion Week.

Texture 148
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TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

Inside Retail

For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. From October 29 to November 28, the TikTok hashtag #adventcalendar garnered over 190 million views in the US alone.

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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

The exposed ceiling beams, whitewashed brick and dark wood floors are all typical of a New York loft Inside the pre-war building, the gallery unfolds through a series of partial rooms that flow into one another without doorways or thresholds.

Design 117
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Six new retail spaces in Australia: From Louboutin and Saint Laurent to Cue

Inside Retail

This flows into the men’s space, which manifests in the same aesthetic but with a golden twist on the handmade salt panels. The red scale-tiled facades feature throughout, forming a unique and iconic pattern inspired by mirror glass scales installed in the first Christian Louboutin boutique in the Galerie Véro-Dodat, Paris.

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How to Use Custom Packaging as a Marketing Tool

CRP

Enhance Your Brand Experience Packaging is a strategic touchpoint that must embody the essence of your brand in physical form. Leveraging eye-tracking data and shopper flow patterns can help you position visual elements where consumers naturally focus.