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This flows into the men’s space, which manifests in the same aesthetic but with a golden twist on the handmade salt panels. The interior boasts a striking Burgundy scalloped bulkhead in high gloss feature in the intimate fitting area space. the feature separating the focalpoint feature room.
So, how can a retailspace be called successful in given so many factors? Highlight the focalpoint. Hasan and Husain Roomi, founders of H2R Design, have a vast experience of delivering retail projects. The post Creating an effective retailspace appeared first on Design Middle East.
In travel retail design, there are many aspects to consider regarding opening successful customer experiences, from the architecture dictating the shopfloor to lighting levels outside the space, retailers occupying sites nearby, retail design guidelines and of course, the duty free operator’s signature brand.
The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience. The contour of the atrium echoes the inclined shape of the facade to create a conversation between the interiors and the exterior.
The cask is one of those multi-functional design features that are trending the retail design world now. It’s a dramatic and theatrical focalpoint but also serves a practical purpose as the resting space for the coffee beans to allow the gas built up during the roasting process to escape before it can be brewed or packaged.
While it is obvious that restaurants engage the senses of taste and smell in a way that is distinct from other retailspaces, what may be less obvious is how the engagement of the other senses affects the gustatory experience. Use the empty space on a plate to draw attention to the food on it.
For example, can you redesign your retailspace, update your website or branding materials, or create a library of images so you can post on social media? Close your eyes, or if uncomfortable closing your eyes, shift your gaze downward with a focalpoint about 20 feet in front. he notes.
While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Such a concept would then be executed by incorporating elements of biophilic design throughout the retailspace such as earth colours and organic materials.
This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retailspace and persuading them to make a purchase. Imagine the immensity of the impact of a fully developed, well-wrought commercial retail interior design with all of the finest secret ingredients.
Designs for an organisation that values transparency and free-flowing communication, for instance, might have less walls between departments and more open spaces. These spaces use colours to not only achieve a unified look, but even to define areas within a space by creating focalpoints and a visual hierarchy.
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