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Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a department store than typical airport shopping.
When someone steps on the digital floor, the displayed pattern will change accordingly. The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.
This flows into the men’s space, which manifests in the same aesthetic but with a golden twist on the handmade salt panels. The red scale-tiled facades feature throughout, forming a unique and iconic pattern inspired by mirror glass scales installed in the first Christian Louboutin boutique in the Galerie Véro-Dodat, Paris.
Leverage Data Analytics Start by analyzing customer data, such as purchase history, demographics, and behavioral patterns. Leveraging eye-tracking data and shopper flowpatterns can help you position visual elements where consumers naturally focus. Here’s how you can craft packaging that makes a personal impact.
Beyond the digital elements, the interior has been based on traditional brewery aesthetics – the studio describes it as “industrial but refined” The palette features a lot of contrasting colours, and embraces patterns and “statement messaging”, YourStudio says.
The curves also add a unique look and feel that is welcoming and helps with visitor flow, encouraging delegates to make a mental association and acting as a subtle invitation to visit the neighbouring LEO stands. Introducing curved shapes in every stand to mirror each other acted as a way to add visual cohesion to the three separate stands.
Where the transaction was once the sole focalpoint of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
The intricate designs etched into the surface can range from subtle patterns to bold, contemporary art, making each piece an individual statement. From softly diffused lighting to stunning focalpoints, engraved glass offers a dynamic effect that no other material can achieve.
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