Fashion Tailored Target Market 
Inside Retail
APRIL 2, 2025
Australian designer Dylan Best earned a reputation for his brand Best Jumpers with its highly tailored unisex collections. But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection.
Retail Focus
JANUARY 14, 2025
The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space.
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Inside Retail
MARCH 27, 2023
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. While Australian online fashion retailer Showpo in collaboration with Meta is showcasing products on a diverse range of AI 3D models. Should employees be worried?
Inside Retail
NOVEMBER 28, 2024
Indian travellers are showing a trend toward higher spending, particularly in sectors like luxury goods, fashion, cosmetics and electronics, which are all strong categories in travel retail,” Westphal said. Indian travellers do spend more on luxury fashion, jewellery, electronics and perfumes, but more moderately than Chinese tourists.
Inside Retail
OCTOBER 24, 2023
In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.
Inside Retail
MARCH 27, 2024
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.
Inside Retail
AUGUST 14, 2024
In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.
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