Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

AUGUST 6, 2024

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Engagement Target Market 130

Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

Balance 130

Balance Marketing Fashion Apparel 130

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. billion (US$10 billion) in 2020.

Fashion 162

Fashion Social Media Target Market Consumer 162

RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? But what makes influencer marketing so powerful for retail brands? Use Multiple Channels: Influencer marketing strategy is not limited to a specific site or application.

Marketing 59

Marketing Target Market Advertising Beauty and Health 59

Inside Retail

APRIL 8, 2024

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The following year, the brand launched in Australia.

Expansion 147

Expansion Target Market Fashion Boutique 147

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

Balance 130

Balance Social Media Fashion Target Market 130

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

Planning 246

Planning Beauty and Health Target Market Location 246

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. And as more businesses embraced the concept, it morphed into a whole new beast.

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . So it remains to be seen whether A&F will increasingly retrench to the US over the coming years.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. Unlike normal fashion brands, Duck has to be extra thoughtful when designing because our star products are scarves that are worn on the head.

Social Media 130

Social Media Balance Fashion Target Market 130

Inside Retail

NOVEMBER 8, 2023

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.

Merchandising 130

Merchandising Home Furnishings Target Market Concept 130

Retail Bound

JUNE 21, 2024

Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market. Smart Product Pricing Strategy Determine a fair price point that appeals to both customers and retailers.

Target Market 98

Target Market Line Marketing Color 98

Creative Displays Now

NOVEMBER 20, 2024

It should show the characteristics that customers enjoy about that particular product, such as natural and organic ingredients or high-fashion designs. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Use the theme to place the products in a way that tells the story.

Beauty and Health 52

Beauty and Health Display Visual Merchandising Merchandising 52

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Are they into fashion, tech gadgets, or handmade crafts? So, it’s challenging but doable with effort.

Marketing 52

Marketing Social Media Engagement Target Market 52

Creative Displays Now

MARCH 8, 2022

It’s a crucial strategy to make your products stand out in a competitive retail space. Since then, the market has become saturated with competition. Now, visual merchandising is an essential strategy that brands use to sell more products inside the store. Target Market. Window Displays. Floor Displays.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Inside Retail

MAY 2, 2022

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. In truth, the ‘For Her’ card sounded more relevant, consisting of beauty and hair, relaxing day spas, and fashion.

Gifts 130

Gifts Target Market Beauty and Health Consumer 130

Inside Retail

NOVEMBER 14, 2022

“It’s still a young market, compared to other hubs like Hong Kong, Singapore, Bangkok and Tokyo, which have been around for longer, there is still a long way to go for Macau. So there is a lot of potential for the future,” he stated. We have to cover many segments, so it’s not like a traditional mall.

Social Media 130

Social Media Shopping Target Market Perspective 130

Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? How mature would you say your online offering is today?

Marketing 130

Marketing Planning Space Engagement 130

Compliantia

DECEMBER 29, 2022

That’s why if you’re an apparel and footwear retailer, it’s more important than ever to craft a strong retail strategy and execute it flawlessly. When executed properly, your visual merchandising strategy can draw shoppers in and entice them to try on your products and ultimately make a purchase. Relevant to your target market.

Apparel 97

Apparel Visual Merchandising Merchandising Display 97

Inside Retail

NOVEMBER 3, 2022

To engage with the Gen Z and millennial target market, the company is always looking for ways to create content with them, either through livestreams, video content, or informational videos to better understand and engage with their core beliefs.

Shopping 130

Shopping Beauty and Health Consumer Engagement 130

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

That goal, in turn, is defined by the brand strategy which is integral to marketing which, in its turn, drives sales. Another example would be the target audience of a fashion brand, who value the in-store experience of trying on clothes before making a purchase.

Concept 52

Concept Retail Design Layout Design 52

Inside Retail

MARCH 17, 2024

At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. he continued.

Strategy 130

Strategy Promotion Fashion Marketing 130

Greater Group

JUNE 9, 2023

Using unexpected materials or props in a display such as whole or partial vehicles in a store selling food or fashion easily attracts attention. Spring collection), or by target market (e.g. Seasonal zones often have pride of place in retail store layout designs so as to engage customers on sight. by colour), functionally (e.g.

Layout 52

Layout Design Display Visual Merchandising 52

Inside Retail

JULY 4, 2024

“We have some data from the Australian Bureau of Statistics that shows, for example, an average dog owner in Australia will spend around $3300 a year on their dog – not just on food and veterinary care, but on things like fashion. So we have one client that has decided to focus on high-end fashion for pooches.

Shopping 279

Shopping Target Market Engagement Gifts 279