Inside Retail

MAY 10, 2024

Australian Fashion Week is around the corner but Melbourne-based designer Emily Nolan will be nowhere insight: “I don’t think it speaks to the heart and soul of the rag trade,” she told Inside Retail. This inclusive ethos doesn’t align with the invite-only nature of fashion weeks. questioned Nolan. “I

Fashion 147

Fashion Design Pattern Tailored 147

Inside Retail

JANUARY 31, 2023

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

Fashion 130

Fashion Tailored Social Media Strategy 130

Inside Retail

JANUARY 2, 2023

In November, Portuguese fashion and lifestyle company Sacoor Group opened its first Sacoor Blue store in Southeast Asia at Kuala Lumpur’s Pavilion, followed by the launch of two more stores at IOI City Mall, capping off what the group’s COO for Southeast Asia Hugo Carriço said was the company’s best performing year in Malaysia. “We

Tailored 130

Tailored Fashion Expansion Marketing 130

Inside Retail

MARCH 27, 2023

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. While Australian online fashion retailer Showpo in collaboration with Meta is showcasing products on a diverse range of AI 3D models. Now it can be done digitally.

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

APRIL 29, 2021

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JUNE 1, 2023

The new store, which joins more than 1350 Victoria’s Secret locations worldwide, offers beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear. The design reflects the brand’s new Store of the Future retail strategy.

Tailored 246

Tailored Fashion Light Strategy 246

Inside Retail

JUNE 1, 2023

The new store, which joins more than 1350 Victoria’s Secret locations worldwide, offers beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear. The design reflects the brand’s new Store of the Future retail strategy.

Tailored 242

Tailored Fashion Light Strategy 242

Inside Retail

MAY 6, 2024

The 364sqm NextGen Indigo store promises a redefined denim experience, tailored to the discerning tastes of Thai shoppers through various personalisation offerings. This is in line with the brand’s strategy of being direct-to-consumer first. “At With this store, we’re even better equipped to do just that,” he noted.

Apparel 147

Apparel Tailored Fashion Consumer 147

Inside Retail

AUGUST 14, 2024

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Expansion 130

Expansion Fashion Strategy Marketing 130

Inside Retail

SEPTEMBER 22, 2024

Additionally, we are focusing on new product developments tailored to the preferences of consumers in the region.” Vivaia introduced exclusive items in Japan tailored to meet local customers’ needs. In each market, we collaborate with different business partners and select locations tailored to local customer needs. “As

Tailored 130

Tailored Strategy Location Expansion 130

Inside Retail

NOVEMBER 10, 2024

After taking home the National Designer Award last year at PayPal Melbourne Fashion Festival, Best had his sights set on an expansion in Sydney. At the brands core Bricks-and-mortar is a costly investment for fashion retailers, especially locally made independent brands, but Best insists it is the best way to communicate his brand story.

Concept 130

Concept Tailored Fashion Location 130

Inside Retail

OCTOBER 24, 2024

Australian fashion label SIR is about to celebrate a decade in business and as its tenth birthday approaches its co-founders and creative directors, Nikki Campbell and Sophie Coote, are reflecting on the brand’s DNA as it moves into an era of expansion. “As

Department Stores 130

Department Stores Social Media Curate Strategy 130

Inside Retail

OCTOBER 22, 2024

The British-born fashion brand has been dressing celebrities and 1 per cent shoppers, ranging from David Bowie and Jenna Ortega, for the past 54 years. DP: I’ve worked in all aspects of fashion and retail, from operations to wholesale and from merchandising to retail. DP: Well, we have Sir Paul himself.

Balance 130

Balance Tailored Fashion Merchandising 130

Inside Retail

AUGUST 22, 2024

This month the Australian designer launched her second collection with fast-fashion Jugganaught Shein globally, after the incredible success of her first with the brand. That uses fashion as a vessel to empower and seek happiness in sartorial choices. Which has been quantified in pop-up bricks and mortar nationwide.

Fashion 147

Fashion Reimagine Accessories Accessories 147

Inside Retail

APRIL 12, 2024

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. It’s really important for me that the work we do and the brand and marketing functions support the overall business strategy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

MAY 22, 2022

During Afterpay Australian Fashion Week this year, prominent fashion designer Daniel Avakian’s Resort 2023 runway show was a stroke of genius. The stunning couture collection entwined with cult fiction sent a strong message to the industry: The future of fashion is physical and digital.

Reimagine 246

Reimagine Design Fashion Pattern 246

Retail Focus

OCTOBER 7, 2024

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. Personalised experiences are tailored to individual preferences and needs, ensuring that each shopper feels uniquely valued, understood, and privileged.

Social Media 147

Social Media Curate Engagement Strategy 147

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival. Our pattern-maker is absolutely incredible.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

SEPTEMBER 19, 2024

However, it’s worth noting that the average commission rates in the fashion and beauty sectors typically fall between 8 per cent and 12 per cent. These guidelines range from high-level strategies to specific details like the frequency of flash sales and whether hosts can raise their voices or ring a bell,” Torring said.

Shopping 130

Shopping Strategy Social Media Marketing 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Strategies for Marketers To effectively engage with the student demographic, marketers must adopt nuanced strategies that resonate with their unique preferences and behaviors.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Retail Focus

MAY 20, 2024

investment to upgrade and improve its stores in Greater Manchester, strengthening its commitment to its store estate and wider omnichannel strategy. Greater Manchester was selected as the region to trial these store upgrades due to its reputation as a UK fashion hub. New Look has today announced a £3.3m

Layout 147

Layout Tailored Display Strategy 147

Inside Retail

JUNE 13, 2023

IR: You joined YNAP from fashion resale site Vestiaire Collective in December 2021, so you probably understand the challenges of reducing the environmental impact of the fashion industry better than most. Personalisation is another key part of our strategy, giving customers a luxurious experience online.

Fashion 245

Fashion Tailored Strategy Marketing 245

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. With a focus on personalised service, the store features an array of customisation options at the Levi’s Tailor Shop, alongside a diverse product range that promises something for every denim enthusiast.

Expansion 130

Expansion Tailored Strategy Layout 130

Inside Retail

MAY 28, 2024

Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. LF: We develop distinct strategies for each platform and create stories most relevant for the audience and medium. IR : Does the brand identity and retail strategy differ in the Australian market, compared to the US?

Social Media 257

Social Media Boutique Marketing Fashion 257

Inside Retail

SEPTEMBER 13, 2023

As mentioned, we’ve accelerated our casual offerings over the years, whereas in the past I was almost exclusively focused on tailoring, it’s now a 50-50 split between designing tailoring and casual. Seeing our tailoring on these professional athletes is really the manifestation of that. IR : In 2021, M.J. Why do you think M.J.

Tailored 260

Tailored Space Fashion Marketing 260

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. The e-commerce player recently launched The Terminal by ZALORA, a real-world pop-up, which ran from November 2nd to November 13th.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 12, 2024

The aim is also to free up staff to focus on more creative tasks, such as predicting fashion trends based on the analysis that Delphine generates. Another strategy with AI is dynamic pricing. For clothing and fashion, the return rate rises to 30 per cent. per cent vs 10 per cent).

Other 130

Other Pattern Flow Customer Engagement 130

Inside Retail

APRIL 19, 2024

What inspired you to start your own fashion brand? You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

SEPTEMBER 24, 2024

After vowing never to have a brand after co-founding the swimwear empire Triangl, Erin Deering couldn’t help but take a small passion project and turn it into what could be Melbourne’s next fashion darling. Deering is a unisex fashion brand that dropped this month with its 1.0 collection. Then last year, I wrote a memoir.

Fashion 130

Fashion Tailored Curate Space 130

Retail Focus

NOVEMBER 9, 2023

The Sloane Stanley Estate has announced that the luxury womenswear brand, Chinti & Parker, has opened its first permanent store on the King’s Road following a raft of collaborative and successful pop-ups over the last two years, as well as a new pop-up for ethical and sustainable fashion label, Aspiga.

Texture 147

Texture Location Boutique Fashion 147

Inside Retail

SEPTEMBER 25, 2023

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. Tailoring motivational strategies and recognition aligned with cultural values is also important,” he said.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

JUNE 4, 2024

The trend of athleisure brands embracing a more elevated aesthetic was showcased at last month’s Australian Fashion Week when activewear label PE Nation showcased its refreshed image with a clear fashion focus. Catering to an ‘ageless’ demographic, Ode is for everyone and combines high-quality fashion with practical functionality.

Fashion 162

Fashion Tailored Apparel Marketing 162