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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.

Fashion 246
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Why couldn’t Australian fashion darling Dion Lee find a buyer?

Inside Retail

After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Right designs, wrong strategy Since May 22, Dion Lee has made A$3.2 Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.

Fashion 271
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Pandora GM talks Pamela Anderson and the brand’s foray into fashion

Inside Retail

Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.

Fashion 278
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The three factors driving Shein’s high-low fashion designer drops

Inside Retail

While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats. Shein’s investment in Shein X could serve to bolster its lead in the women’s clothing category.

Fashion 246
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. Our mission is to liberate fashion—to make it accessible to everyone,” Pokucinska said.

Strategy 130
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Australian Fashion Week 2025: AFC CEO on stepping up and what’s different

Inside Retail

The Australian Fashion Council (AFC) along with the broader fashion industry was taken aback by IMG’s abrupt exit from Australian Fashion Week (AFW) last week. “We We have long heard of the industry’s desire for the evolution of Fashion Week and we believe we are well placed to lead that conversation,” she added.

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