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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.

Boutique 278
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Former Lovisa boss to launch jewellery chain

Inside Retail

Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.

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Why Clothing the Gaps and Homie are urging retailers to stay open on January 26

Inside Retail

While some retailers have reversed course on their support for changing the date after the failed Voice to Parliament referendum and public backlash, Melbourne-based social enterprise and fashion label Homie is standing in solidarity with First Nations people on January 26.

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H&M to create digital clones of models using AI

Inside Retail

The AI-generated clones will then be used in select social media posts and campaigns, with permission from the models they duplicate. ” H&M told Business of Fashion that models will retain control over their digital likeness and can allow other brands, including competitors, to use them for marketing. .”