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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.
From a fashionperspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. Our mission is to liberate fashion—to make it accessible to everyone,” Pokucinska said.
Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.
Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective.
From this gifting perspective, [we are always thinking] how we can help fans of our brands and talk more about lifestyle so that we can expand. What’s the retail strategy in Australia? We have a very clear channel strategy by brand. That’s quite similar to luxury fashion houses. Georg Jensen is DTC.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. Shoppers demand sustainable fashion. In 2020, Fashion Revolution surveyed over 5000 people between the ages of 16 and 75 across five European markets.
French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.
Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. Chengdu, on the other hand, was selected as the location for our first China flagship in lieu of the city’s growing influence in local fashion, design and culture.
In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Lacoste Japan saw two great outcomes from their campaign.
Afterpay Australian Fashion Week (AAFW) has been heavily criticised for not creating an inclusive final show on Friday night – the runway was covered in decorative paper that got stuck in my wheelchair wheels as I exited the runway, as the event’s closing model. I’ve chosen to maintain perspective about the mistake.
In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. The post What’s behind the re-emergence of teen fashion brand Pavement?
After Nasard and Engelbert joined the Swarovski squad, the team worked quickly on executing an updated merchandising strategy, dubbed LUXignite. This is a core element of our LUXignite strategy, which is designed to consolidate Swarovski’s position in the luxury segment and expand its presence in the fine jewellery market.”
Whereas the brand’s previous ads focused on combating the stigma around periods, bladder leaks after pregnancy and other overlooked aspects of women’s health, the new campaign depicts fashionable twenty-something women in cool urban environments, hotel rooms and pools. The business is also ramping up its retail distribution strategy.
I love strategic thinking and problem-solving and all of that, but I think what I realised when I was in consulting is that I get a sense of fulfillment in seeing the implementation and the end result out of a strategy. From a personal perspective, I was already an H&M customer, so of course I was immediately interested.
Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015. I always saw fashion as the art of self-expression. If I looked good, I felt good!
What retail experts have to say about Nikes partnership with Skims Global Datas managing director, Neil Saunders, CI&Ts director of retail strategy Melissa Minkow and Retail Strategy Groups Liza Amlani believe that Skims could revive Nikes popular kid status, but not without some caveats.
“Rose’s remarkable influence on music, fashion, and culture globally are such an inspiration. Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others.”
However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. By blending fashion with pop culture and an ice cream-inspired design, they created a sense of joy and cultural participation that felt fresh and exciting.
Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?
Fashion platform The Iconic has launched The Iconic x FNFD Incubator Program for First Nations designers. Fashion designers, jewellery and accessory designers, graphic artists, and textile artists from various backgrounds and generations are eligible for the program.
This years edition, themed Icons Uprising, will highlight the evolving influence of street culture across art, fashion, music, and collectibles. Mandeep Chopra: Collaborations have been a successful strategy for brands to expand their reach and connect with audiences they may not typically engage.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. When function and aesthetics collide New Balance’s product line appeals to both fashion-obsessed and performance-focused consumers which play into the store’s fit-out.
Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience.
Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.
LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.
in 2024, although for perspective this is normal for a developing country with growing household incomes and a tourist boom. In 2023, more than half of the major leasing transactions in Hanoi and Ho Chi Minh City were fashion and accessories retailers, compared with 15 per cent in food and beverage. The economy grew by 7.1
The Australian Fashion Council (AFC) along with the broader fashion industry was taken aback by IMG’s abrupt exit from Australian Fashion Week (AFW) last week. “We We have long heard of the industry’s desire for the evolution of Fashion Week and we believe we are well placed to lead that conversation,” she added.
Achieving circularity in fashion is similar to the 10-year overnight success story. Yet, the need for a sustainable and ethical future in fashion is necessary, due to the industry’s social and environmental impact, which has already caused substantial damage. And while change is occurring, it is slower than many had hoped.
The aim was to provide a combination of fashion and value without walking away from that need to be functional. As a result, we’re seeing a younger customer who thinks about travel in a similar way that they do about fashion. FM : We’ve just had a record year and travel in general has had a record year from a category perspective.
Retail and marketing experts like Melissa Minkow, CI&Ts global director of retail strategy, and Laurence Lim, the founder and managing director of boutique marketing agency Cherry Blossoms Intercultural Branding, are less than optimistic about the brand restoring itself to its former glory. What happened to Pat McGrath Labs?
He said that Little Birdie addresses this issue by leveraging AI and machine-learning models to surface over 70 million products in a standardised fashion with like-for-like comparison across retailers. “It’s It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.
One of the things that I think is really interesting and exciting about Laura Ashley as a brand, especially in the fashion space, is there’s a timeless element to our designs,” he said, noting that vintage Laura Ashley dresses often sell for “thousands of pounds” on eBay. We know consumers want it.
After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.
From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We Having four investors, each with their own experience, point of view, and insights to share, helps us polish our strategy and avoid [running into] something we did not see. So I wanted to add [elements of] spicy, bold design and fashion.
The answer lies in brand recognition, a diverse product range, innovation, the use of technology to understand customers’ needs and preferences, and aggressive pricing strategies. As a last-mile logistics specialist, McLean focuses on how marketplaces compete with delivery options.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. LF: We develop distinct strategies for each platform and create stories most relevant for the audience and medium. IR : Does the brand identity and retail strategy differ in the Australian market, compared to the US?
Vivy Yusof is the co-founder of FV Group, an omnichannel retailer that specialises in modest fashion. Duck is a premium modest fashion brand that offers an array of apparel, scarves, bags and halal cosmetics. Meanwhile, Lilit is a go-to destination for modest fashion staples.
That comes in handy, given the enormous task of turning around the iconic fashion brand, which lost its way in recent years. I saw huge potential in the company and decided to dive deep into the fashion sector which has opened a new chapter in my career journey and brought me a lot of excitement thus far. As part of my Esprit 3.0
Retailers confronted with a substantial number of online returns need to approach the problem not from a cost and logistics perspective, but from the vantage point of an end-to-end customer experience. The shape this takes will depend on the retailer’s target segment, product offering and broader business strategy.
For many years, sustainability has been tied to ethical, circular, slow, or mindful fashion. Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. Fashion brands and sustainability.
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