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Survey data fails to suggest any significant change in the near future, with almost three in four shoppers preferring to shop in-store, and nearly two in five saying they have a newfound appreciation for being able to touch and try on fashion items. More than ever, it is a time for new perspectives and fresh approaches.
Of all the popular fashion brands in the ’90s and early 2000s, few can rival the legacy of BCBG and its sister labels BCBG Max Azria and BCBG Generation. These transformative collaborations with two leading partners reinforce BCBG’s commitment to setting new standards in fashion and celebrating confident, stylish women.”
In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for socialmedia with these themes – in this case, from Korea, including Jeju and K-pop. Our mission is to liberate fashion—to make it accessible to everyone,” Pokucinska said.
Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015. I always saw fashion as the art of self-expression. If I looked good, I felt good!
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, socialmedia app TikTok, and streaming platform Twitch for gaming.
Moreover, brands could encourage customers and visitors to actively participate and share their experiences through socialmedia. Engaging with socialmedia and influencers: Socialmedia platforms play an important role in pop-up stores’ success.
Less of the DIY screen printing and more of the fashion elements and what I think women were looking for and what was lacking in the brand, Matilda said. The launch of Secondleft, essentially an Australian fashion house, is intended to diversify the product portfolio and enable Stax to remain focused on premium athleisure.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. And how the brand is harnessing the power of TikTok, through social listening. IR : How does Kate Spade New York leverage socialmedia and digital marketing to connect with its audience?
It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.
This presents infinite possibilities around the future of fashion and the ways to connect immersive experiences. From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. The tech connecting worlds.
Maderazzo explained that Pat McGrath Labs limited engagement on socialmedia contrasts with competitors who have mastered direct-to-consumer relationships, affected both brand visibility and customer loyalty. In my opinion, the brand hasn’t done enough to remain relevant from a marketing and hero product perspective.
LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.
Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. And for 2023, it will be preparing for a show at Paris Fashion Week. “We
Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.
Designed for customers aged 11 to 13, Masquespacio used graphic shapes to outline clothing displays and a colour palette of oranges and greens for the fashion shop interior. Integrated phone holders and ring lights make it easy for customers to take photos for socialmedia, while the reflective walls and ceiling create a futuristic backdrop.
From the designers’ perspective, it’s like collecting and documenting a story,” Zhaoran said. “We Their [business] model is quite pricey, very focused on offline experiences and targeting the young generation through socialmedia. So I wanted to add [elements of] spicy, bold design and fashion.
Whether it’s composing electronic music or pulling together a CGI fashion show , multi-disciplinary artist and Injury designer Eugene Leung loves to explore different ways to flex his creativity. Here, we chat with him about his business heroes, where he finds inspiration and who he’s following on socialmedia right now.
For Leukbook, a new online fashion marketplace founded by Katrina Van De Ven and Catherine Olivier, it’s all about fit. Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It
We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.
After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.
Vivy Yusof is the co-founder of FV Group, an omnichannel retailer that specialises in modest fashion. Duck is a premium modest fashion brand that offers an array of apparel, scarves, bags and halal cosmetics. Meanwhile, Lilit is a go-to destination for modest fashion staples.
Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. A confident start.
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.
billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on socialmedia. Blending motorsports and fashion Interestingly, Josnik believes that the partnership will also help Puma appeal to the fashionista crowd in the future. Cumulative TV audiences have grown to 1.5
The fast-fashion brand, whose parent Inditex reports quarterly results on Wednesday, is investing in new ways to engage shoppers as analysts expect sales to grow less strongly after an extraordinary post-pandemic surge. .
Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A Melissa Minkow, a director of the retail strategy at CI&T, noted that shoppers have become much more familiar with overseas brands due to the nature of socialmedia and content consumption today.
My journey with the brand started in late 2016, when I was the global socialmedia manager for Reebok, managing the Reebok and then Reebokclassics socialmedia accounts. Sneakers have become coveted fashion objects, no longer seen as too informal for a work setting.
We believe our customer is concerned about trends in both the fashion and home living spaces, having newness in their lives and want something that is easy and not complicated to style into a table whether that is for everyday or to celebrate an occasion. IR: You’ve gone from fashion to homewares.
In addition to the above, I co-founded a startup back in 2009 – a marketplace for indie fashion designers. The mindset of truly owning a business end-to-end gave me a unique perspective that has been extremely valuable working at founder-run companies. While this was almost 15 years ago at this point (seems crazy to say!),
In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through socialmedia.
We see that customers increasingly want to be able to shop and be inspired where, when, and how they choose – be it in-store, online, on digital marketplaces, or on socialmedia,” Mirzaie told Inside Retail. According to Mirzaie, its vision is to lead the change towards achieving net zero and a circular fashion industry. “We
The global fashion industry has changed significantly since luxury womenswear designer Joseph Altuzarra launched his namesake brand Altuzarra in 2008. Back then, socialmedia was in its infancy, sustainability was less of a focus, and, of course, no one was talking about luxury loungewear. On the rise of seasonless fashion.
Simone Cortini is the head of marketplace at Zalora, an online marketplace for fashion and lifestyle products in Southeast Asia. Part of the Global Fashion Group, Zalora has grown by leaps and bounds since it launched in Singapore 10 years ago, and it recently recorded its first profitable quarter in Q4 2020.
Having been in the role for over 17 years, Sylvester is perfectly positioned to give his perspective on the Macau marketplace and the retail sector in general. Sands Retail is collaborating with events like Macau Fashion Week and launching targeted marketing initiatives to bring in tourists from Europe and the United States too. “We
Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In And they didn’t fail to deliver, according to Yim.
A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, socialmedia advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.
Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.
Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.
From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. With a presence in over 77 countries, 1750 points of sales, and close to a million followers across socialmedia, Creed is not resting on its laurels. Going after Gen Z.
From her perspective, some standout examples in this space include Nikeland on Roblox, a branded world with different zones to explore, play to earn in-game tokens and buy Nike digital apparel from the Nikeland store. One example was the lawsuit between NFT collection MetaBirkins founder Mason Rothschild and luxury fashion house Hermes.
From a frontstage, customer-facing perspective, it has a range of applications: Improved personalisation Personalisation isn’t new – but it’s now on steroids, with incentives, offers, targeted products, cross-selling and upselling and dynamic pricing as mentioned below.
“She uses socialmedia as a tool to make a product that is hugely successful and deeply compelling.” A different perspective on design. This expanded focus hopes to provide alternative perspectives. Visitors are encouraged to interact with the objects on socialmedia through a designated hashtag.
Designed for customers aged 11 to 13, Masquespacio used graphic shapes to outline clothing displays and a colour palette of oranges and greens for the fashion shop interior. Integrated phone holders and ring lights make it easy for customers to take photos for socialmedia, while the reflective walls and ceiling create a futuristic backdrop.
Rather, Perera believes that the right way for retailers to assess and prioritise these trends is to start with a customer-focused perspective. From a back-of-house perspective, AI and machine learning technology is also able to power supply chain management and easily detect fraud.
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