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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. I thought that catering to people who were interested in music and fashion would be my strength, Hilfiger mused.

Pattern 289
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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Borges stated that consumer patterns have shifted and shoppers are more considered in their purchasing behaviour. The fashion industry, like much of the retail sector, continues to grapple with fluctuating consumer demand and rising costs.

Strategy 264
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McDonald’s uniforms repurposed into edgy fashion

Inside Retail

Finnish fashion label Vain has collaborated with McDonald’s to upcycle the fast food chain’s staff uniforms to an exclusive, stylish fashion collection. “The work uniforms include familiar colours, patterns, and details that everybody can recognise,” said Roope Reinola, co-founder and CEO at Vain.

Fashion 246
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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. billion in annual sales in Australia, Shein has carved out a niche in the fashion market by offering trendy styles at affordable prices. With an estimated$1.1

Fashion 246
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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Loooptopia players can collect elements such as blank clothing items, colours and patterns to create new looks. However, it is also one of the most successful fashion brands in the world.

Fashion 277
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Heart Made: new label weaves Thai design into Australian fashion

Inside Retail

Hailing from Bangkok, Khong Ngamthin is the founder and designer of fashion label Heart Made, which offers products that combine old-fashioned techniques and contemporary design. I had always been drawn to the art of fashion – the colours, textures, patterns, shapes and boundless space to push boundaries.

Fashion 246
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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

Fast fashion has normalised using garments for short periods of time, and throwing them away when trends change, driving an unsustainable pattern of overproduction and overconsumption. It envisions that fast fashion will be out of fashion, and that economically profitable re-use and repair services will be widely available.

Fashion 245