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Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Right designs, wrong strategy Since May 22, Dion Lee has made A$3.2 Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.
Touchwood Shopping Centre in Solihull has continued to expand its leading offer with the arrival of Spanish fashion retailer Mango. The implementation of the strategy is paying dividends, cementing Touchwood’s position as the region’s must-visit retail destination.
Australian fashion brands are gaining momentum in the UK and Europe, reflecting the growing diversity and dynamism of the global fashion industry. To thrive in international markets, always start with a customer-centric approach. Agility is crucial as you navigate through diverse markets.
Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora. .”
Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats. Shein’s investment in Shein X could serve to bolster its lead in the women’s clothing category.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.
The once jet-setting duo spoke to Inside Retail about how different starting a successful retail business was in comparison to launching careers in fashion after experiencing almost instantaneous success with their platform ‘How to Live’, that amassed over 100,000 followers online and the brand they built with that.
As it becomes harder to navigate uncertain markets and the ever-evolving consumer sentiment, Burberrys recent turnaround offers valuable lessons for those seeking good sustainable success in 2025 and beyond. At first, this strategy appeared super promising. But cracks soon appeared. Leverage physical retail for emotional engagement.
Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Over a 12 month period, Van De Van created what is now one of Australia’s most exciting plus-sized fashion offers: LükBook. In short – there is no such thing as an average day.
Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketingstrategy and elevated in-store experience.
Investors will be pushing Puma and Adidas on broader strategies to navigate weak consumer demand at second-quarter results on July 26 and Aug. Nike last month reported its slowest sales growth in four quarters in North America, its biggest market, highlighting a weaker than expected US consumer. 3 respectively.
In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. The post What’s behind the re-emergence of teen fashion brand Pavement?
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally. I think not.”
“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Each iteration blends contemporary fashion trends with the original appeal of the design,” Chan said.
Mosaic expects to lodge its financial report, along with its market update, no later than September 30. However, on Friday, the fashion retailer said it needed more time to resolve a number of concerns before finalising the results. Earlier this month, it stated that it would release its FY24 results on August 28.
Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.
US Polo Assn has partnered with Brand Machine Group to launch an Australian retail website that will feature seasonal collections that reimagine classic fashion for the modern era. Both BMG and US Polo Assn view Australia as a growth market.
Nagnata is a premium Australian fashion and lifestyle brand designed for modern movement, including pilates, yoga and dance and studio-to-street style. Laura May Gibbs: Nagnata was founded with the vision to contribute to a more sustainable business model within the fashion industry. How have you overcome these challenges?
Temu: The fast-growing challenger A relative newcomer to the Australian market, Temu – whose parent is China’s PDD Holdings – has quickly attracted a large following. Shein: Dominating the fast-fashionmarket Shein has become a major player in Australian fashion, particularly among younger consumers. With an estimated$1.1
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. Business model and strategy The company offers products across 15 categories, including trendy toys, beauty products, stationery and snacks, with exclusive regional distribution rights for some items. Retail chain Oh!some In December, Oh!some
For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. We’re in the business of designing and inventing the next greatest yada yada and then marketing that to the world.
Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?
Global womenswear and lifestyle brand Club L London announces the appointment of Dan Lorenson as its new Chief Marketing Officer (CMO). Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People.
“Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
The brand’s lackluster merchandising combined with its lack of technological updates made keeping up in an increasingly competitive handbag and accessories market that much harder. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.
Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The campaign – named ‘Live in UA’ – marks a pivotal shift in strategy and approach, representing a fusion of functionality and fashion, according to the brand.
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureates Emerging Designer of the Year award this year. Meet Beare Park Beare Park is a luxury fashion label made, designed and owned in Australia. The business of Australian fashion IR : The pop-up in Potts Point; why now?
A new study demonstrates how AI can revolutionise fast fashion by improving supply chain efficiencies and in turn reducing the industry’s carbon footprint. The fast fashion industry is valued at US$2.5 trillion and employs some 75 million people, however, its economic impact is underscored by its environmental pollution.
Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91
. “As we accelerate our big box and digital strategy, Erica not only has the right skillset to drive the future direction of the group but also a strong understanding of our customers as a former GM of of two of our brands,” said Mosaic Brands chairman Richard Facioni. “Low price is also not the antithesis of style. .
Cult reusable cup brand Frank Green recently united with Australian designer Christopher Esber at Paris Fashion Week (PFW) as part of a high-profile collaboration to inspire a more sustainable approach to consumption. What role do partnerships have in elevating Frank Green’s brand in the premium lifestyle market?
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers.
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