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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

BM: Fishwife fills a major gap in the US market. Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. Big ones have been with Fly By Jing, Lisa Says Gah!,

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How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.

Fashion 246
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

Fashion 246
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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

Fashion 244
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7 diversity lessons for brands after the Aus Fashion Week controversy

Inside Retail

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264
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What fashion can do for Ferrari

Inside Retail

With social media driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. and KidsOne tableware in Korea, a colourful suite of toys, collectibles and homewares will hit the market. Haribo x Puma sneakers.

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