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Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Socialmedia sensation.
BM: Fishwife fills a major gap in the US market. Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on socialmedia and email/SMS. Big ones have been with Fly By Jing, Lisa Says Gah!,
Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on socialmedia, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. and KidsOne tableware in Korea, a colourful suite of toys, collectibles and homewares will hit the market. Haribo x Puma sneakers.
Fashion has embraced technology at every turn from socialmedia to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashionmarketing and socialmedia, and for good reason. billion dollars, with $77 billion from the mobile gaming market.
Slipper specialist Monte, fashion label Arnsdorf and blanket manufacturer Seljak Brand have all announced that they are closing down in the last few months. The post Why slow fashion brands are closing hard and fast in the cost-of-trading crisis appeared first on Inside Retail Australia.
Cult-favourite women’s fashion brand Ganni is set to open its first standalone bricks-and-mortar stores in Australia following a new partnership agreement with local retailer Incu. . Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on socialmedia. “If
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”
Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1
Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the socialmedia generation’s attention. Ultimately, our blue-sky vision is to be the go-to tabletop homewares brand for the Gen Z and Millennial market.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
KordaMentha Restructuring, as voluntary administrator, has begun a sale process for the business, which sells eyewear on its own website, as well as through online fashion retailers including The Iconic. . The brand was once part-owned by socialmedia influencer and entrepreneur Steph Claire Smith and her partner Josh Miller.
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
million views in over 29,800 posts on TikTok, which is proof of the socialmedia trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.
UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with socialmedia stars in Fiji appeared first on Inside Retail Australia.
With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. McGahan was quick to note that Nere’s fashion focus hasn’t come at the cost of its product quality. We’re very much about value and being accessible to all.”
There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. The state of the fragrance market The rise of niche fragrance brands comes at a time of overall growth in the sector. shows the global fragrance market was valued at $49.8
billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.
I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.
You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.
Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund. Applications for the fund are open until the end of October.
Global sports and fashion company IMG has declared Amy Lawrence, Emily Watson, House of Campbell, and Potirakis as Australian Fashion Week’s 2024 Next Gen winners. Pandora will present the Australian Fashion Week at Carriageworks, Sydney from May 13 to May 17. The winners will debut their collection on May 13.
Following Harrods successful return to Shanghai Fashion Week with ‘The Harrods Hive’, a concept that focused on building stronger connections across the luxury industry in China, Harrods is proud to announce the unveiling of an inaugural pop-up focused on young Chinese design.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, socialmedia app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.
The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its socialmedia profiles, the Australian Financial Review reported.
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Currently, the brand’s main socialmedia channel is Instagram, but it does have a TikTok account.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. And how the brand is harnessing the power of TikTok, through social listening. IR : How does Kate Spade New York leverage socialmedia and digital marketing to connect with its audience?
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with socialmedia trends.
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z socialmedia wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting socialmedia brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. Brands include: Tingle.
This week, France announced legislation to “limit the excesses of ultra-fast fashion”. But, with an aggressive spend on socialmedia, they are hard to ignore. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.
On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. Known for its interesting high-fashion winter looks, the brand’s success is a result of his vision and innovative take on fashion.
Up to 96 per cent of fashion influencers reviewed made such posts. Based on the findings of our sweep, we are concerned that influencers, brands and advertisers are taking advantage of consumers’ trust through hidden advertising in socialmedia posts by influencers,” said ACCC acting chair Catriona Lowe. “We
Witchery explained in a socialmedia post that its sizing had “become more generous, so if you were a size 20 with Witchery before, we welcome you to try an 18 instead”. Body image isn’t a trend But the decline in body diversity within the Australian fashion industry goes well beyond Witchery’s latest ‘Bold Awakening’.
Louis Vuitton, LVMH’s top fashion brand, will raise prices globally on Wednesday as a result of increased manufacturing and transportation costs, a spokesperson for the French luxury goods company in China told Reuters.
My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.
And as more consumers get ready to take their summer holiday in Europe, vacation hauls are going viral across the socialmedia app. Australian retailers go Euro But it’s not just online fashion stores that are hoping to capitalise on tourists flying to warmer destinations. Euro summer haul’ has now amassed 24.9
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on socialmedia to educate and inform. We are a socialmedia-based business – so these skills are crucial.
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