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BM: Fishwife fills a major gap in the US market. Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on socialmedia and email/SMS. Big ones have been with Fly By Jing, Lisa Says Gah!,
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”
Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Socialmedia sensation.
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its socialmedia profiles, the Australian Financial Review reported.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select socialmedia posts and campaigns, with permission from the models they duplicate. “It was interesting how good it actually was.”
Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on socialmedia, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. and KidsOne tableware in Korea, a colourful suite of toys, collectibles and homewares will hit the market. Haribo x Puma sneakers.
Fashion has embraced technology at every turn from socialmedia to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashionmarketing and socialmedia, and for good reason. billion dollars, with $77 billion from the mobile gaming market.
Good design is influential In what might be a surprising revelation given its heavy socialmedia presence, Shevoke doesn’t pay for influencers to wear its eyewear. This strategic network has helped Shevoke save on expensive shoots and potentially paid media placement. Moreover, they generate sales.
Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming socialmedia career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.
Slipper specialist Monte, fashion label Arnsdorf and blanket manufacturer Seljak Brand have all announced that they are closing down in the last few months. The post Why slow fashion brands are closing hard and fast in the cost-of-trading crisis appeared first on Inside Retail Australia.
Cult-favourite women’s fashion brand Ganni is set to open its first standalone bricks-and-mortar stores in Australia following a new partnership agreement with local retailer Incu. . Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on socialmedia. “If
Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1
Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the socialmedia generation’s attention. Ultimately, our blue-sky vision is to be the go-to tabletop homewares brand for the Gen Z and Millennial market.
Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
KordaMentha Restructuring, as voluntary administrator, has begun a sale process for the business, which sells eyewear on its own website, as well as through online fashion retailers including The Iconic. . The brand was once part-owned by socialmedia influencer and entrepreneur Steph Claire Smith and her partner Josh Miller.
UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with socialmedia stars in Fiji appeared first on Inside Retail Australia.
With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. McGahan was quick to note that Nere’s fashion focus hasn’t come at the cost of its product quality. We’re very much about value and being accessible to all.”
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Affordability also remains a critical factor.
billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.
There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. The state of the fragrance market The rise of niche fragrance brands comes at a time of overall growth in the sector. shows the global fragrance market was valued at $49.8
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
million views in over 29,800 posts on TikTok, which is proof of the socialmedia trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.
You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.
“[Our mandolin slicers] have seen noticeable boosts in demand on our assortment ranging from sales lifts of 30 per cent to almost 600 per cent depending on the product,” Nicole Rivera, vice president of marketing at OXO, told Forbes.
Here, we speak with #6, Babyboo co-owner and managing director Will Conditsis, about balancing rapid growth and profitability and repositioning the brand from ‘fast-fashion’ to ‘premium’ He also shares the top profession al skill he would still like to develop.
Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on socialmedia, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using socialmedia as their primary discovery channel.
From furniture and electronics to fashion and cosmetics, 3d product rendering company studios can bring any product to life. Marketing and advertising: Eye-catching visuals for socialmedia, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever.
In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for socialmedia with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.
Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund. Applications for the fund are open until the end of October.
I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.
Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015. I always saw fashion as the art of self-expression. If I looked good, I felt good!
Following Harrods successful return to Shanghai Fashion Week with ‘The Harrods Hive’, a concept that focused on building stronger connections across the luxury industry in China, Harrods is proud to announce the unveiling of an inaugural pop-up focused on young Chinese design.
Retailers dont need to necessarily launch a new category or product range that aligns with the inevitable trends that will flood socialmedia channels, they can use them to ground imagery and copy for upcoming marketing campaigns.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, socialmedia app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.
To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Currently, the brand’s main socialmedia channel is Instagram, but it does have a TikTok account.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. And how the brand is harnessing the power of TikTok, through social listening. IR : How does Kate Spade New York leverage socialmedia and digital marketing to connect with its audience?
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