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While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.
Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective. The post Not just another beauty store: Adore Beauty CEO on entering a crowded market appeared first on Inside Retail Australia.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. Over the weekend, the Australian Fashion Week confirmed that it had secured funding from Destination NSW for AFW to go ahead in 2025.
Yesterday, in an exclusive virtual event for Inside Retail subscribers, Charlene Perera, general manager for Hush Puppies and Clarks and Jean Thomas, chief marketing officer at on-trend womenswear brand Pomelo Fashion discussed the future of retail across the APAC region. Missed out? Click on the link below to watch the webinar now.
French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.
The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.
In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. The post What’s behind the re-emergence of teen fashion brand Pavement?
Considered a philosophy to provide lasting luxury fashion and lasting positive impact, the 10-year strategy includes four key areas in line with the UN’s Sustainable Development Goals to boost circular fashion practices — circular business, circular culture, planet positive, and people positive. .
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. I think our aesthetic, our way of living, our innate ability to be sort of relaxed but beautiful at the same time has [helped us] find our feet in this international market, she added.
But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. This is what you call convergence,” Akhavan said.
Whereas the brand’s previous ads focused on combating the stigma around periods, bladder leaks after pregnancy and other overlooked aspects of women’s health, the new campaign depicts fashionable twenty-something women in cool urban environments, hotel rooms and pools.
Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.
This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.
“Rose’s remarkable influence on music, fashion, and culture globally are such an inspiration. Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others.”
Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?
The reimagined show, which will be webcast internationally, is part of the brand’s “commitment to championing women’s voices, perspectives and experiences”. The film focuses on the VS20 – a group of 20 creatives from Bogota, Lagos, London, and Tokyo – who will create four fashion curations.
He said that Little Birdie addresses this issue by leveraging AI and machine-learning models to surface over 70 million products in a standardised fashion with like-for-like comparison across retailers. “It’s It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Galaxy founders Danny Quick, Nathan McCartney, and Brandon Brisbon told The Business of Fashion that it’s about “making the experience of the resale more enjoyable”. Reduce, reuse, resell.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets.
Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.
Swales currently serves Super Retail Group’s non-executive director and CEO of Fonterra’s global markets. “In her three years on the board, Judith has played an important role in board and committee deliberations, providing a future-focused perspective based on market and customer trends.”
Brands on offer include iconic fashion labels Karen Walker and Kate Sylvester, skincare brand Antipodes and up-and-coming accessories brand Yu Mei, among others. Many designers would not have been able to take part in international trade shows and further engage with emerging new markets.
Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.
The Australian Fashion Council (AFC) along with the broader fashion industry was taken aback by IMG’s abrupt exit from Australian Fashion Week (AFW) last week. “We We have long heard of the industry’s desire for the evolution of Fashion Week and we believe we are well placed to lead that conversation,” she added.
My approach is a bird’s eye perspective and serves as a map of the country. Each piece enriches our precinct and serves as a catalyst for dialogue and connection among our visitors, reflecting the inclusive spirit that defines Chadstone – The Fashion Capital,” she added.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. When function and aesthetics collide New Balance’s product line appeals to both fashion-obsessed and performance-focused consumers which play into the store’s fit-out. “We
The Australian Fashion industry employs more than 489,000 people, according to a recent Australian Fashion Council report produced in partnership with Ernst & Young. During 2020 and 2021, the Australian fashion and textile industry contributed a hefty $27.2 Fashion in Australia is alive. billion toward the economy.
After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.
From one analyst’s perspective, the Australian mergers and acquisitions landscape is considered to be relatively subdued, but there are signs that confidence in the market is returning. billion after the share market closed on June 7. per share, which equated to approximately $1.8
Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. The market size in the UK market was also exciting.
Australian plus-size women’s fashion brand, Taking Shape, has had a busy three years. . Founded in 1985, Taking Shape is the market leader in the plus-size fashion space in Australia and New Zealand, with around 150 bricks-and-mortar stores across the two markets, including about 60 concessions in Myer department stores.
It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.
When to innovate and iterate product Hokas original Bondi came to market in 2011 and revolutionised the performance shoe industry with its balance of extremely lightweight materials paired with maximal cushioning. Innovation is entwined into Hokas DNA every new product launch is grounded in years of research, engineering and testing.
One of the things that I think is really interesting and exciting about Laura Ashley as a brand, especially in the fashion space, is there’s a timeless element to our designs,” he said, noting that vintage Laura Ashley dresses often sell for “thousands of pounds” on eBay. We know consumers want it.
From a customer perspective, resale is driven by a wish to get one’s hands on desirable fashion items at a lower price as well as experiencing the fun of treasure hunting for something unique,” Anna Forster, sustainability strategist and co-founder of The Purpose Agents, told Inside Retail. “At ” How Nike Refurbished works.
We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.
The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.
For Leukbook, a new online fashion marketplace founded by Katrina Van De Ven and Catherine Olivier, it’s all about fit. Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It
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