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Online fashion label Sabo set to open first Sydney store

Inside Retail

Launched exclusively online in 2011, Sabo offers affordable and chic, resort-style fashion inspired by the Greek heritage of its founders Yiota Kouzoukas and Thessy Batsinilas. The duo decided to open the Sydney store following strong demand from customers and the success of their Queensland locations.

Fashion 229
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Gentle Monster opens its first Australian flagship in Melbourne’s Chadstone

Inside Retail

Located at Chadstone Shopping Centre in Melbourne, the 250sqm flagship offers Gentle Monster’s full range of product and experience to Australian consumers. Gentle Monster represents innovation and disruption in the fashion eyewear category that we are confident the Australian consumer will embrace,” added Ngadiman.

Boutique 278
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Saint + Sofia opens first store in Covent Garden’s Seven Dials

Retail Focus

Located at 35 Monmouth Street, the independent London-based fashion house is the latest brand to select the destination for its first-ever store, joining Covent Garden’s extensive roster of physical debuts. Each is unique in offer but come together as a collective to represent the innovative vision we have for the destination.”

Boutique 246
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Mark Ingram Atelier continues to set the standard for what a luxury bridal experience can be.

Retail Focus

The Mark Ingram Atelier is synonymous with being at the heart of luxury and fashion, situated just steps away from the vibrant Park Avenue. The location inside the historic Dumont Buildinga striking example of Art Deco and Neo-Gothic architecturesets the stage for a memorable shopping experience.

Harmony 264
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Fashion brands failing plus-size women are failing themselves

Inside Retail

In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Lack of representation in marketing When plus-size women shop, they rarely see models who look like them.

Fashion 130
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Camilla opens store at Goodman’s Rosebery Engine Yards

Inside Retail

Luxury fashion brand Camilla is among the latest high-end retailers to open at Goodman’s Rosebery Engine Yards in Sydney’s south. The precinct is also home to other shops, including Zimmermann, Rebecca Vallance, Aje, Viktoria & Woods, MJ Bale, Oroton, and July Luggage.

Boutique 222
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised. By constructing unique, location-specific experiences, a brand can distinguish itself from competitors who may not be as well-versed in local nuances.

Strategy 246