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It should show the characteristics that customers enjoy about that particular product, such as natural and organic ingredients or high-fashion designs. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Use the theme to place the products in a way that tells the story.
An example for an adventure sports retailer might be to create a display that features a steep rock-climbing wall in a wilderness setting, dotted with imaginary “climbers” sporting the latest gear and fashions, or even roasting marshmallows over a campfire. Extreme Personalization. That’s just one example; bet you can think of s’more.
Where the transaction was once the sole focalpoint of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
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