Remove Expansion Remove Strategy Remove Target Market
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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Global community identity With a desire for easy, effective and fun skincare uniting Bubble’s customer demographic across international markets, the company’s global expansion has been relatively smooth. These insights drove the brand’s genuine, authentic and real approach to marketing across channels in the lead-up to the launch.

Strategy 130
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Concept Eight buys Acai Brothers, ramps up Noodle Box US growth

Inside Retail

We still have some work to do in multi-site strategy; we expect some franchisees will want an Acai Brothers franchise,” Lee said. Acai is a fresh market for Concept Eight. However, the launch of seven virtual brands took the business into the unknown fried chicken, vegan and dumpling markets.

Concept 130
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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

It took a slow-and-steady approach to expansion, opening its 100th store last year to coincide with its 10th anniversary, but has since ramped up its strategy, saying it intends to have 220 stores by 2026. Compared to other premium brands, Lululemon is a veteran with a decade-old presence in China.

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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. This entails strategic expansion into additional retail outlets, ensuring convenient access for more individuals,” he explained.

Expansion 130
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . International expansion driven through flagships.

Expansion 223
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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. Innovation is a big part of our range.

Planning 246
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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

Expansion 130