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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. Weve focused hugely on social media, on both our content and our regular engagement with a community of food enthusiasts and influencers.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? Inside Retail: How have the last 12 months been for Petal & Pup?

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ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

There are customers from back in the day excited to walk into a Ksubi store again, and there are the next generation who have been following us closely on social media, getting a taste of what we have been delivering in overseas markets. IR : International expansion seems to be top of mind for many Australian brands right now.

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US burger brand’s comeback: Wendy’s makes its new Australian debut

Inside Retail

The arrival of the first Australian location in 40 years will kickstart national expansion. The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Wendys embraces a challenger mindset, and we think Australians do too.

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Burger Road drives local and interstate expansion

Inside Retail

We’re also building a loyal digital following across the brand’s social media channels.”. The post Burger Road drives local and interstate expansion appeared first on Inside Retail. All of these factors come into play when securing a spot we’re confident will perform well.

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