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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.

Expansion 264
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Evening wear brand Alamour The Label to open Sydney flagship in Darlinghurst 

Inside Retail

Women fashion brand Alamour The Label will launch its first flagship store in Sydney in mid-month, marking its expansion from online to physical retail. The store, located at 255C Oxford Street, has a Mediterranean-inspired design in nude and gold tones and offers a range of collections, including the Le Rouge and Honey lines.

Fashion 263
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Merry Hill hits its stride as Footasylum Opens upsized store

Retail Focus

Combining its existing unit with the adjacent space, Footasylum has expanded its presence at Merry Hill from 3,000 to 10,000 sq ft. Alistair Winning, Asset Manager at Sovereign Centros from CBRE, on behalf of Merry Hill, commented : “Merry Hill is a centre where brands not only succeed, but thrive, exemplified by the expansion of Footasylum.

Apparel 297
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

Singaporean label Charles & Keith is ramping up its global expansion, opening three flagship stores in Tokyo, Singapore, and China, following its concept debut in Seoul last year. Inside Retail: What criteria did you use to select the locations for these new flagship stores? How are the customers responding to the new image?

Expansion 130
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Lululemon opens its largest Australian flagship store yet

Inside Retail

It also offers womenswear and accessories and has a dedicated footwear space. “The new Emporium flagship marks a significant milestone in our strategic expansion, allowing us to bring our unique retail experience to a prime Melbourne location that serves a broader guest base,” said Paul Tinkler, VP of Lululemon ANZ.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. Are global Clarins stores a new concept too?

Concept 246
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How premium parenting retailer The Memo picks its store locations

Inside Retail

But great experiential retail requires a great store location and Melbourne is currently boasting the lowest retail vacancy rates in Australia. But high street locations like The Memo’s shopfront on Fitzroy’s Gertrude Street are rarely vacant and competitive to secure.

Location 264