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Our entry has been well received and the growth is continuing, and in the coming months you’ll see an expansion of that. We’ve launched a pretty significant expansion of our decaf offer. The strategy isn’t just to get a product ranged somewhere and then run a promotional program and that’s it.
Brand strategy. In addition to this is innovation in product quality assurance through traceability of foods, particularly within the fresh produce sector. Export strategy and plan. An export strategy needs to be agile enough to lean into market trends and changes, internationally. Partner strategies.
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