McDonald’s plans expansive global licensing program in deal with IMG
Inside Retail
MAY 21, 2024
With an unmatched presence across media, music, sports, fashion, and more, McDonald’s is deeply woven into our social fabric,” said Ricky Yoselevitz, SVP of licensing at IMG. From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” Yoselevitz added.
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