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Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.
SHIN Software was founded in 2011 with the aim of bringing the expressive, communicative and engaging power of 3D graphics used in video games to the business world ,” says Stefano Provenzano, founder of SHIN. Then we combine them to exploit the data-driven rules-based engine to generate an engaging digital experience.”.
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Clean lines have been softened with organic shapes and textures, while the “bold and bright” colourways of the furniture are paired with brushed steel and metallic detailing to give an edge. Meanwhile a “new approach to materiality, colour and texture” has been adopted.
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