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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Which is another lovely way to engage with customers,” she finished.

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Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson. million followers.