Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Social Media Tailored Engagement Contrast 246

Inside Retail

DECEMBER 14, 2023

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

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Engagement Line Pattern Balance 130

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

SEPTEMBER 3, 2024

Shopper engagement Chatbots and in-store kiosks: These provide instant assistance to your shoppers seeking information, especially when it comes to those common, easy-to-answer questions. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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Tailored Shopping Layout Promotion 245

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Shopping Tailored Customer Engagement Engagement 243

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Digital signs and screens provide a powerful and engaging way for retailers to display ads, videos, and traditional store signs. This will be the key to success offline in the future.

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Engagement Display Customer Engagement Tailored 233

Retail Focus

OCTOBER 30, 2024

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued.

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Strategy Artistic Tailored Art 246

Retail Focus

MAY 11, 2021

Newly engaged couples are struggling to find wedding venues, booked up far in advance.? Over the last year, restrictions around ceremonies and receptions have halted or postponed over 150,000 couples’ plans – that’s over 60% of the number of weddings scheduled to happen in 2020.

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Curate Gifts Tailored Accessories 299

Inside Retail

JUNE 11, 2023

“Apart from incorporating beauty tech, Sephora’s Store of the Future in Shanghai is part of our ongoing commitment to deepen our engagement with the beauty community in China.” Sephora currently has some 3000 points of sales across 36 markets.

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Concept Gifts Tailored Curate 246

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

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Consumer Department Stores Contrast Engagement 263

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

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Tailored Engagement Perspective Customer Engagement 246

Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? We look at each market, tailoring our brands across different touchpoints and reframing opportunities. The digital team is tasked with creating digital games and experiences that drive sustained engagement among fans of all ages.

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Consumer Strategy Tailored Planning 277

Retail Focus

JANUARY 20, 2023

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We Additionally, it features theater spaces for customer engagement. We are delighted to open our biggest store yet at Westfield London.

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Location Space Beauty and Health Curate 290

Inside Retail

JUNE 23, 2024

Software was founded in 2020 and initially delivered tailored telehealth services that used clinical-grade ingredients to create skincare formulations tailored to individuals’ needs. To date, Software has developed over 70,000 custom formulations for patients targeted at treating acne, redness, pigmentation and aging.

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Beauty and Health Pattern Tailored Consumer 278

Inside Retail

JANUARY 12, 2023

Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This enables tailoring of messaging and content specifically for certain audiences. The platforms are facilitating this by providing more points of engagement and means to sell.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JANUARY 10, 2022

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Make your engagement strategy customer-centric. Optimise your use of customer data to tailor the experience to your customer.

Engagement 243

Engagement Strategy Tailored Shopping 243

Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

SEPTEMBER 7, 2021

Featuring the concept of personalisation, the retail space is where visitors can have their personal flavour preferences “mapped with drinks tailored to their palate”. Spanning eight floors and 71,500 sqft, Johnnie Walker Princes Street is located inside a building, which was formally a traditional department store for almost 100 years.

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Department Stores Tailored Concept Space 230

Inside Retail

JULY 29, 2021

The new range is] all about bringing ease and comfort into people’s homes, but all of it is going to be [tailored] for the individual markets so they’ll have unique differences in Korea and Japan,” Firth said. However, Firth said there are plans to engage South Korean consumers with exciting physical pop-ups. “We

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Tailored Marketing Consumer Engagement 246

Retail Focus

DECEMBER 10, 2021

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. As many as one in three Brits will only make digital purchases, a trend Randall says is mirrored by Future’s findings.

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Consumer Engagement Flow Tailored 311

Retail Focus

DECEMBER 12, 2024

This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences. The Retail Gallery within the exhibition and the brand pitch sessions allowed participants to engage with emerging brands that will shape the future of retail in the coming months.

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Expansion Retail Space Space Marketing 264

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.

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Tailored Social Media Strategy Target Market 246

Inside Retail

AUGUST 14, 2024

Content is still king As expected, social commerce on TikTok Shop requires engaging, entertaining or educational content. Search Ads have also given us a glimpse into what our customers are searching for within the app, enabling us to tailor our content accordingly,” Carruthers added.

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Shopping Promotion Marketing Form 263

Inside Retail

SEPTEMBER 12, 2024

This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. Here, clients can indulge in hydrafacial treatments, a beneficial skincare regimen tailored to individual needs.

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Curate Shopping Tailored Social Media 262

Retail Focus

JANUARY 30, 2024

It is particularly crucial for venues in hospitality and leisure, such as hotels, resorts, restaurants, bars, cinemas, museums, and theme parks, along with a multitude of other industries that benefit from dynamic and engaging physical spaces.

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Display Space Visual Merchandising Tailored 147

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

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Social Media Advertising Curate Engagement 228

Inside Retail

DECEMBER 15, 2024

As the global leader in customer communications technology, Sinch has a privileged window into how businesses engage with customers. Deliverability is all about ensuring that your messages not only reach the intended recipient but land in their inbox, where they are likely to be seen and engaged.

Engagement 130

Engagement Form Tailored Consumer 130

Inside Retail

JULY 19, 2024

By enhancing click-and-collect services, retailers are able to bridge the gap between their digital and physical shopfronts and not isolate consumers who have strong preferences for online or offline shopping.

Strategy 256

Strategy Shopping Consumer Tailored 256

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JULY 8, 2024

Overall, the shift represents a tailored approach to local market dynamics and an emphasis on optimising operations while ensuring product availability through online channels and select partners.” They foster consumer trust, enable personalised customer engagement, and integrate advanced technologies like AI and AR.”

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

MAY 22, 2022

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

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Reimagine Design Fashion Pattern 246

Inside Retail

NOVEMBER 8, 2023

This approach is not just cost-effective – with brands reporting an average saving of around 40 per cent – but also facilitates targeted communication, where messages are tailor-made for segmented audiences, thereby increasing engagement. and clearly tracking revenue from each source.

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Tailored Engagement Marketing Line 147

Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. AC: Implementing the scarcity strategy has been a gamechanger for us, driving massive demand for our products and transforming the dynamics of customer engagement.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

DECEMBER 17, 2024

Yahalom told Inside Retail that the key ingredients behind True Classics exponential growth is striking the perfect balance between delivering tailored fits, unmatched comfort and accessible pricing. BY: Our success starts with the product, ultra-soft fabrics, tailored fits, and designs that flatter all body types.

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Tailored Strategy Balance Marketing 130

Inside Retail

JULY 27, 2021

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. “A lot of retailers don’t necessarily fully optimise these aspects of their business.

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Management Tailored Space Location 234

Inside Retail

AUGUST 7, 2024

At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.

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