Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? We look at each market, tailoring our brands across different touchpoints and reframing opportunities. IR: How is Mattel leveraging its manufacturing presence in Asia Pacific to enhance its retail strategy in the region?

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

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Inside Retail

MAY 27, 2024

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Of course, we also saw some interesting approaches, like unique product ranges, tailored offers for loyal customers, and even anti-sales. Well, strategy matters. This is natural.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Inside Retail

NOVEMBER 28, 2024

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us.

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Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

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Inside Retail

JANUARY 10, 2022

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Here are some proven strategies for achieving versatility online: Integrate your offline and online shopping experiences.

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Inside Retail

JULY 11, 2024

The many possibilities to interact with products is a calculated strategy by Apple, as it is proven that the more you touch a product, the more likely you are to buy it. The NEOs would be drawn to the designed environments and the staff’s way of engaging and servicing customers.

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Inside Retail

JULY 19, 2024

A winning retail strategy Click-and-collect is a winning omnichannel strategy for consumers and retailers alike. The service has been adopted widely by Australians with 14 per cent saying they use it systematically and 56 per cent saying they use it occasionally, according to ShopFully.

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Inside Retail

JUNE 23, 2024

Software was founded in 2020 and initially delivered tailored telehealth services that used clinical-grade ingredients to create skincare formulations tailored to individuals’ needs. To date, Software has developed over 70,000 custom formulations for patients targeted at treating acne, redness, pigmentation and aging.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Inside Retail

DECEMBER 14, 2023

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Inside Retail

FEBRUARY 27, 2024

Braze is a cloud-based customer engagement platform designed to help businesses of all sizes manage customer interactions to improve product experience, retention rate, lifetime value, and return on investment. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs. “We

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Strategy Customer Engagement Engagement Management 130

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

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Inside Retail

AUGUST 14, 2024

Content is still king As expected, social commerce on TikTok Shop requires engaging, entertaining or educational content. Country Road adopted a full-funnel marketing strategy on TikTok for its “A Most Wonderful Celebration” campaign around Christmas 2023 – creating an 18 per cent lift in ad recall, 1.6

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Inside Retail

OCTOBER 11, 2021

We needed a tool which could gather hyper-relevant data, translate that into tailor-made advice and recommendations and blow our bricks and mortar competitors out of the water,” said Dan Ferguson, chief marketing officer at Adore Beauty. The benefits of choosing a customer data platform.

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Imagine walking into a store where every detail, from the decor to the products on the shelves, tells a compelling story.

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Inside Retail

JULY 29, 2021

So, South Korea was our next step,” Bradley Firth, Koala VP of global brand strategy and creative, told Inside Retail. The new range is] all about bringing ease and comfort into people’s homes, but all of it is going to be [tailored] for the individual markets so they’ll have unique differences in Korea and Japan,” Firth said.

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Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Successful use of social media starts with a deep understanding of your target audience.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Inside Retail

MAY 22, 2022

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

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Retail Focus

DECEMBER 10, 2021

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. As many as one in three Brits will only make digital purchases, a trend Randall says is mirrored by Future’s findings.

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Inside Retail

JUNE 29, 2021

Here are some strategies to reach customers at the time of purchase: Adopt an agile approach. While this strategy may require more real-time data, it will allow retailers to more quickly adjust business offerings to meet consumer expectations. If there’s one thing businesses learned from last year, it’s that nothing is constant.

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Inside Retail

DECEMBER 17, 2024

Yahalom told Inside Retail that the key ingredients behind True Classics exponential growth is striking the perfect balance between delivering tailored fits, unmatched comfort and accessible pricing. IR : What strategies, from merchandising to marketing and more, does True Classic incorporate to stay ahead in this market?

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Inside Retail

MARCH 25, 2024

A roadmap for delivering customer experience Coinciding with the launch of the new POS hardware suite this week, Shopify has released a report 5 Tactics to Level Up Your In-store Experience – a roadmap for retailers wanting to enhance their customer experience strategy. Make it special for shoppers by focusing on personalisation and service.

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Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase.

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Inside Retail

SEPTEMBER 12, 2024

This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. Here, clients can indulge in hydrafacial treatments, a beneficial skincare regimen tailored to individual needs.

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Retail Focus

OCTOBER 7, 2024

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products.

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Inside Retail

NOVEMBER 27, 2024

“Our approach is built around delivering high-quality products and outstanding customer service, while leveraging our clear customer strategy to cater to different segments and ensure a seamless journey across both online and in-store channels,” he added.

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