Inside Retail

OCTOBER 31, 2023

You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! In particular, check your caching strategy. It’s key to understand if there are any changes to the support provided by key third-party suppliers during peak season so that you know how to engage them should the need arise.

Strategy 242

Strategy Flow Promotion Planning 242

Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. Taking a blanket approach isn’t going to do much for your customer engagement, or your ROI. Research from within the Sinch group showed 98 per cent open rates and 36 per cent click-throughs – that’s serious engagement. Here are just some of them.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. This helps customers feel empowered over their data.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Inside Retail

JULY 6, 2023

We’re seeing more resilience from brands with every-day and low-price strategies. He noted that many consumers are now waiting for sales events before they spend money on discretionary items, so retailers should consider using this time to attract new shoppers who might otherwise not consider engaging or spending with their brand.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

DECEMBER 12, 2024

Under Armour has announced its growth strategy centered on four pillars and aimed at enhancing and fortifying the brand over the long term. The strategy, revealed during an investor meeting in New York City, focuses on four key elements product, story, service and team.

Strategy 130

Strategy Engagement Planning Management 130

Inside Retail

DECEMBER 17, 2024

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.

Strategy 130

Strategy Fashion Curate Expansion 130

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

SEPTEMBER 1, 2024

Localise strategy The regional CEO said the company dedicated significant time to establishing a robust local supply chain and customising its products to meet local tastes. “A Our marketing strategy in Malaysia focuses heavily on community engagement, cultural integration, and support for local sports,” he added.

Strategy 147

Strategy Expansion Location Marketing 147

Inside Retail

JULY 25, 2024

Culture Kings walks the talk Iconic Australian streetwear brand Culture Kings is translating experiential in-store moments into conversion-driving online experiences that foster engaged communities by consolidating its email and SMS into Klaviyo’s single platform, which has already delivered a spike in conversions.

Engagement 147

Engagement Flow Consumer Marketing 147

Inside Retail

NOVEMBER 13, 2024

Marie Driscoll, a chartered financial analyst and a professor at Parsons, The New School and the Fashion Institute of Technology, noted that Vera Bradley also had a growth strategy that overly relied on outlets and promotional pricing. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.

Strategy 130

Strategy Accessories Accessories Pattern 130

Inside Retail

NOVEMBER 3, 2022

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Games & Engagement. Consumer metaverse. Augmented Store Experiences. Register Now.

Consumer 263

Consumer Layout Engagement Strategy 263

Inside Retail

JULY 25, 2024

Business as usual Indeed, many retailers have been preparing for the ‘death of cookies’ for years by amping up their first-party data strategies, and Baartse believes businesses should continue to do so. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

Strategy 147

Strategy Advertising Marketing Consumer 147

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

MAY 27, 2024

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. It’s an opportunity to assess the value of these sales events for your brand, and develop strategies to maximise their benefits while avoiding some of the risks.

Strategy 267

Strategy Line Consumer Engagement 267

Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

JULY 11, 2024

The many possibilities to interact with products is a calculated strategy by Apple, as it is proven that the more you touch a product, the more likely you are to buy it. The NEOs would be drawn to the designed environments and the staff’s way of engaging and servicing customers.

Strategy 147

Strategy Layout Visual Merchandising Consumer 147

Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? PF: Each of our products and experiences is designed to deliver an intrinsic value that inspires, entertains, and develops children through play, fostering deep emotional connections and engagement with families.

Consumer 277

Consumer Strategy Tailored Planning 277

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

NOVEMBER 4, 2024

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252

Apparel Curate Balance Strategy 252

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

AUGUST 30, 2021

Harvey Norman chairman Gerry Harvey said the solid results were a testament to the strength of the integrated retail, franchise, property and digital strategy the firm relies on, as well as its ability to adapt. The business’ Australian franchising operations delivered a record profit result of $628.19

Expansion 305

Expansion Strategy Shopping Engagement 305

Inside Retail

OCTOBER 9, 2024

There are some great books and studies that I turn to time, and time again, but more for marketing and growth strategy, The Long and the Short of It and Traction are a few off the top of my head. The post Meet the head of marketing behind Swaggle’s most engaging campaigns appeared first on Inside Retail Australia.

Engagement 130

Engagement Marketing Advertising Line 130

Inside Retail

JULY 14, 2024

. “When deciding if a product is sustainable, shoppers look for cues to make quick decisions and seem to focus more on the packaging or the product itself, rather than the labelling,” said Eloise Zoppos, research and engagement director at ACRS.

Engagement 264

Engagement Consumer Strategy Shopping 264

Inside Retail

MAY 13, 2024

How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth. The report concludes with six key findings that retailers can act on, incorporating them into the campaign planning strategies and executions, each outlined in actionable detail: Set the framework for long-term ROI.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

FEBRUARY 6, 2024

Nearly four in 10 Australians admitted to having either engaged in online return policy abuse or fraudulent behaviours themselves in the past year or know someone who has, according to a recent study. The post A nation of cheats? Two in five Aussies admit to indulging in returns fraud appeared first on Inside Retail Australia.

Balance 290

Balance Engagement Strategy Planning 290

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Retail Focus

AUGUST 21, 2024

While it is tempting to speed up conversion rates by using shorter free trials, the data shows 30-day free trials are the best for engaging and converting customers. The findings also demonstrate that 30-day trials experience more successful signup rates, 16 times more than a 3-day trial and 1.5 times more than 7-day free trials.

Strategy 147

Strategy Engagement Space Retail Design 147

Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

Social Media 273

Social Media Strategy Engagement Marketing 273

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

SEPTEMBER 20, 2024

Our [e-commerce] strategy is live and has been improving for some time. IR : Myer has come away from heavily relying on discounting strategies. What role do they play in the business’s current strategy? With the 50 per cent of new members in FY24 under 35, it’s about how do we make them engaged?

Promotion 264

Promotion Department Stores Strategy Engagement 264

Inside Retail

SEPTEMBER 2, 2024

Inside Retail: How does Ghd’s commitment to innovation and developing new technologies contribute to your overall business strategy? IR : Can you share some insights into how Ghd engages with its customers to understand their needs and preferences? Ludovic Dellazzeri: It is both paramount and symbiotic.

Engagement 278

Engagement Consumer Balance Concept 278

Inside Retail

AUGUST 15, 2021

“The big supermarket brands want you to spend more time in store, we want you to spend more time at home doing the things you love and we’ll deliver the groceries to your door,” said Dhruv Kohli, VP of growth and strategy at Geezy Go. Geezy Go operates its own network of drivers to ensure its on-demand delivery service.

Location 331

Location Engagement Strategy Other 331