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Dick’s Sporting Goods Knocks It Out of the Park with “House of Sport” Experiential Concept

VMS

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

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Dick’s Sporting Goods Exec Talks New Strategies on Day 2 of IRDC 2021

VMS

DENVER — A spectrum of retail industry professionals gathered at the Sheraton Denver Downtown Hotel for the second day of VMSD magazine’s International Retail Design Conference, which featured a conversation with Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (Coraopolis, PA).

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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The program covers select sporting goods across tennis, pickleball, basketball, football, volleyball and more.

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How Rebel is bringing elements of its immersive store concept online

Inside Retail

Australian sporting goods and apparel chain Rebel has expanded its omnichannel offering with a revamped website that aims to bring some of the experiential elements of Rebel customer experience (rCX) concept stores online.

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Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

VMS

Join retail veteran Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (DSG), and VMSD Editor-in-Chief/Associate Publisher Jennifer Acevedo as they break down DSG’s immersive, hands-on, in-store experiences. See how this transformational strategy worked for DSG – and how it can work for you!

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What’s in-store for 2022? How the store will evolve in the age of digital acceleration

Retail Focus

Research in 2021 from Pricer revealed that 57% want digital engagement in the aisle to improve CX and inform purchasing decisions. As sporting goods retailer INTERSPORT has found, using digital at the shelf edge to help customers enhances both customer experience and improves efficiency of in-store operations.

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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

Of course, there is one other essential player in this equation — the people who make the retail displays that invite shoppers to engage with the sunglasses, see how they look in the mirror and then pop them into the shopping cart. Our new displays give a fresh curb appeal to our merchandising strategy. Director Club.

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