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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.

Strategy 264
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Why third spaces are the retail trend to tap into in 2025

Inside Retail

If 2024 was all about pop-ups , in 2025, it would appear that retailers are leaning into third spaces. Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. The idea of a third space in retail isnt new.

Space 147
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.

Expansion 264
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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

At first, this strategy appeared super promising. The strategy of courting only the ultra-luxury segment proved limiting, as Burberrys core audience those who valued the brands British heritage and iconic outerwear, began to feel alienated and left out of their equation. Leverage physical retail for emotional engagement.

Strategy 147
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement. IR : Could this turn into a permanent store?

Strategy 130
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade. Kaye realised there werent many home goods in the online space and saw a white space that she knew she wanted to fill in.

Marketing 244