Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. Social listening is also a highly effective way to gather feedback on your performance. Where to find the juicy goss. What are customers raving about?

Social Media 245

Social Media Boutique Strategy Marketing 245

Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

Social Media 273

Social Media Strategy Engagement Marketing 273

Inside Retail

FEBRUARY 19, 2024

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. Successful use of social media starts with a deep understanding of your target audience. Successful use of social media starts with a deep understanding of your target audience.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

MAY 13, 2024

How retailers engage and connect with shoppers is what makes the difference between today’s success and sustainable growth. Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Retail Focus

OCTOBER 21, 2021

YouTube has proved that betting on great quality videos will assure you engagement. A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Ideation is the key when you plan your video strategy. Location . Language .

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260

Unity Engagement Social Media Apparel 260

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Ensure you always train staff to be knowledgeable, friendly and helpful.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261

Expansion Strategy Fashion Engagement 261

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. It didn’t last long. Efficiency redefined.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JANUARY 19, 2022

Burberry’s focus on full-price sales data is intended to overshadow the 3-per-cent decline in overall same-store sales as the company pursues a strategy of exiting markdowns. Another 19 are expected to be completed by the end of the financial year. A digital focus has also driven growth. “We

Social Media 246

Social Media Engagement Concept Strategy 246

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

OCTOBER 14, 2021

The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution. million views.

Social Media 246

Social Media Fashion Engagement Reimagine 246

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

Social Media 130

Social Media Strategy Balance Space 130

Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Social commerce. Who do you want to reach?

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

Social Media 264

Social Media Gifts Promotion Strategy 264

Inside Retail

MAY 16, 2024

It takes more than selling out your products, going viral on social media, or landing a famous ambassador to create true brand fans. It went viral on social media, with customers applauding the brand’s proactive approach to addressing consumer concerns and showcasing its commitment to customer satisfaction.

Social Media 288

Social Media Marketing Engagement Line 288

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Advertising Apparel 147

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retail Focus

DECEMBER 6, 2024

This article explores the role of email marketing in enhancing the retail customer journey , from building awareness to fostering loyalty, and provides actionable strategies for creating impactful campaigns that resonate with your audience. Provide personalized experiences that foster loyalty and engagement.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

Social Media 130

Social Media Strategy Gifts Advertising 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. It can be in the form of reviews, social media posts, or even blog articles.

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. With escalating pressure on carriers to deliver in faster timeframes, at the brand’s expense, it’s time to consider a multi-carrier strategy. Consider a carrier aggregator.

Strategy 130

Strategy Social Media Management Consumer 130

Inside Retail

MAY 28, 2024

We’ve had guests host engagement parties in stores. We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. This is especially true on TikTok.

Social Media 257

Social Media Boutique Marketing Fashion 257