Inside Retail

JUNE 4, 2024

Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: social media. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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Inside Retail

MARCH 5, 2024

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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Promotion Tech

DECEMBER 10, 2024

By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?

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Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028.

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Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Inside Retail

JANUARY 5, 2025

Not only do these aesthetically designed retail third spaces create optimal opportunities for shopping and for creating user-generated social media content, but they also help create a positive and more personalised set of memories for consumers to carry a long-lasting positive association with a brand.

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Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Inside Retail

DECEMBER 18, 2024

Our goal is to create a platform that not only embodies our brands core values of exclusivity, elegance, and engagement but also caters to the evolving needs of modern shoppers worldwide. Its about blending tradition with innovation to provide customers with a truly omnichannel experience.

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Retail Focus

NOVEMBER 6, 2024

Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill , both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.

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Inside Retail

FEBRUARY 17, 2025

From a strong management team with market insight to continuous product innovation, a brands success hinges on its ability to adapt, engage, and deliver value to consumers. According to the expert, product innovation helps brands stand out, while a balanced product pipeline with core items and new releases keeps consumers engaged.

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Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. Last year, the average wedding cost around US$38,000. billion.

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Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable. These experiences not only engage customers but also drive online sales. So, why wait?

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Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. The nature of the social media beast is that it is always changing. Where to find the juicy goss. Making the most of influencers.

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Inside Retail

MARCH 24, 2025

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. “Singapore is a key market with a passionate fanbase and high consumer engagement.

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Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Relationships that create brand stickiness and self-sustaining brand engagement.

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Inside Retail

JULY 29, 2024

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. In today’s digital age, where online reviews and social media amplify customer voices, even small slips in Invisible PR can escalate into major crises.

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Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. Successful use of social media starts with a deep understanding of your target audience. Successful use of social media starts with a deep understanding of your target audience.

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Inside Retail

JANUARY 30, 2025

So, its not surprising they expect the same from the brands they engage with. In addition, Firefly provides content credentials with its images so users can see which images have been generated with AI, even on social media. Its no longer enough for brands to shoot a few campaigns a year.

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Inside Retail

OCTOBER 5, 2021

The future of customer service channels: Social media as a customer service channel will surpass email and voice. Being able to consistently engage with the customer across multiple channels is a top challenge for today’s agents. Learn more about what is in store for the retail contact centre of the future.

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Inside Retail

SEPTEMBER 29, 2021

Libby Page: The Vanguard Education Fund is an extension of the Vanguard program – for this initiative, we’ve partnered with the British Fashion Council (BFC) to engage with a network of universities to encourage more diverse talent and help students embark on their professional journey in the industry.

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Retail Focus

JANUARY 2, 2025

On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions. Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling.

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Inside Retail

JANUARY 1, 2025

Use this data to make the shopping experience more relevant and engaging: Personalised recommendations: tailor product suggestions based on individual purchase history or browsing behaviour. Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled.

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Inside Retail

MAY 16, 2024

It takes more than selling out your products, going viral on social media, or landing a famous ambassador to create true brand fans. It went viral on social media, with customers applauding the brand’s proactive approach to addressing consumer concerns and showcasing its commitment to customer satisfaction.

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Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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