Retail Focus

OCTOBER 9, 2023

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Social Media Target Market Engagement Marketing 130

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. Increase customer engagement. The post The impact of gamification on retail customer engagement appeared first on Inside Retail.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

MARCH 31, 2025

One of the key drivers in Papa Flocks expansion is community engagement. Community engagement is at the heart of Papa Flocks growth strategy. The dynamic ways we connect with our community, especially through our playful social media presence and secret menu items, set us apart and help us build engagement and loyalty, Korbel added.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

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Social Media Promotion Engagement Consumer 130

Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

Customer Engagement 240

Customer Engagement Engagement Strategy Social Media 240

Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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Marketing Social Media Engagement Customer Retention 130

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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Social Media Advertising Engagement Management 325

Inside Retail

MARCH 5, 2024

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Social Media Engagement Consumer Planning 130

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Social Media Beauty and Health Pattern Engagement 130

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Consumer 288

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Social Media Beauty and Health Engagement Shopping 264

Inside Retail

APRIL 10, 2025

Here, we speak with #8, Tara McKeon, founder of Proud Poppy Clothing, about creating an inclusive fashion label, how social media plays a role in the customer experience and what’s next for her $20 million lifestyle brand. This sense of belonging has created a loyal, engaged community that has driven our growth.

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Social Media Fashion Boutique Space 147

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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Artistic Social Media Tailored Engagement 130

Promotion Tech

DECEMBER 10, 2024

By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?

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Social Media Display Engagement Marketing 98

Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028.

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Marketing Social Media Customer Engagement Expansion 264

Retail Focus

APRIL 2, 2025

Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest. Adding images to Google Business Profile posts and product categories can increase engagement. This should extend to all channels, from the stores website to social media campaigns.

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Social Media Location Display Promotion 162

Inside Retail

JANUARY 5, 2025

Not only do these aesthetically designed retail third spaces create optimal opportunities for shopping and for creating user-generated social media content, but they also help create a positive and more personalised set of memories for consumers to carry a long-lasting positive association with a brand.

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Space Concept Curate Engagement 147

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Consumer 246

Inside Retail

DECEMBER 18, 2024

Our goal is to create a platform that not only embodies our brands core values of exclusivity, elegance, and engagement but also caters to the evolving needs of modern shoppers worldwide. Its about blending tradition with innovation to provide customers with a truly omnichannel experience.

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Department Stores Social Media Engagement Target Market 130

Retail Focus

APRIL 11, 2025

With large sums of money involved, players need to feel confident that they are engaging in a safe and fair experience. In the age of instant information and social media, word of mouth is more powerful than ever. Building Trust and Loyalty In the casino world, trust is everything. A strong casino brand helps foster that trust.

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Social Media Color Engagement Design 130

Retail Focus

NOVEMBER 6, 2024

Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill , both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.

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Gifts Social Media Strategy Curate 130

Inside Retail

FEBRUARY 17, 2025

From a strong management team with market insight to continuous product innovation, a brands success hinges on its ability to adapt, engage, and deliver value to consumers. According to the expert, product innovation helps brands stand out, while a balanced product pipeline with core items and new releases keeps consumers engaged.

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Expansion Social Media Engagement Strategy 130

Inside Retail

APRIL 26, 2024

TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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Customer Retention Social Media Advertising Curate 277

Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. Last year, the average wedding cost around US$38,000. billion.

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Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. The nature of the social media beast is that it is always changing. Where to find the juicy goss. Making the most of influencers.

Social Media 245

Social Media Boutique Strategy Marketing 245

Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable. These experiences not only engage customers but also drive online sales. So, why wait?

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Retail Sales Social Media Color Jewelry 130

Inside Retail

APRIL 15, 2025

Social media has also influenced modern celebrations, with many Australians now opting to honour their mothers with digital tributes, video messages, or online dedications. Digital engagement is becoming a key driver of success. Increasingly, Australian mothers are showing a preference for experiences over material gifts.

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Gifts Social Media Engagement Consumer 130

Inside Retail

APRIL 3, 2025

Now, with the advancements of AI, social-media channels such as TikTok, Snapchat, Instagram and YouTube will become the new data sources for personalisation and engagement just as they have become the driving force for product discovery and even purchase.

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Consumer Social Media Architecture Reimagine 130

Inside Retail

APRIL 10, 2025

A growing proportion of consumers are spending more time on social media such as TikTok and Meta channels, and there has been a huge shift from desktop to mobile, which also impacts traffic. Meanwhile, with more people on social media, paid social traffic is growing and paid social has a lower conversion rate than paid search.

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Engagement Social Media Consumer Marketing 130

Inside Retail

JULY 29, 2024

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.

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Strategy Advertising Gifts Engagement 278

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Social Media Artistic Fashion Display 264

Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. In today’s digital age, where online reviews and social media amplify customer voices, even small slips in Invisible PR can escalate into major crises.

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Social Media Strategy Engagement Marketing 273

Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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Inside Retail

JANUARY 30, 2025

So, its not surprising they expect the same from the brands they engage with. In addition, Firefly provides content credentials with its images so users can see which images have been generated with AI, even on social media. Its no longer enough for brands to shoot a few campaigns a year.

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Social Media Tailored Marketing Other 130

Inside Retail

OCTOBER 5, 2021

The future of customer service channels: Social media as a customer service channel will surpass email and voice. Being able to consistently engage with the customer across multiple channels is a top challenge for today’s agents. Learn more about what is in store for the retail contact centre of the future.

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Social Media Customer Engagement Engagement Management 246

Inside Retail

SEPTEMBER 29, 2021

Libby Page: The Vanguard Education Fund is an extension of the Vanguard program – for this initiative, we’ve partnered with the British Fashion Council (BFC) to engage with a network of universities to encourage more diverse talent and help students embark on their professional journey in the industry.

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