Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

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Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. This helps customers feel empowered over their data.

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Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. Gen Z has gradually transitioned from a demographic of the future, to one that is very much of the here and now.

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Inside Retail

NOVEMBER 14, 2023

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. At the same time, she pointed out that 70 per cent of Australians still want to change their shopping habits to align with their values over the next 12 months.

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Inside Retail

OCTOBER 26, 2023

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

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Inside Retail

JULY 3, 2022

Online shopping today happens across a wide range of digital touchpoints. Each interaction with a customer is an opportunity for retailers and brands to shine, delight them with a great shopping experience , and build a trusting relationship. What strategies or technologies should brands and retailers prioritise?

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Inside Retail

AUGUST 30, 2021

Harvey Norman chairman Gerry Harvey said the solid results were a testament to the strength of the integrated retail, franchise, property and digital strategy the firm relies on, as well as its ability to adapt. Things are expected to improve once movement restrictions are eased and customers can alleviate their ‘pent up demand’ for shopping.

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Inside Retail

NOVEMBER 3, 2022

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Branded worlds & pop-up experiences for consumers to shop and interact with other customers.

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Inside Retail

DECEMBER 17, 2024

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement. IR : What insights are you looking to gain from this initiative?

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Inside Retail

MAY 27, 2024

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts.

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Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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Inside Retail

MAY 5, 2024

This is why many growing retailers adopt ‘glocal’ strategies, a nuanced approach to expansion that blends the best of global reach with local adaptation. This involves both translating content but also localising it to reflect local idioms, cultural references, and shopping habits. Want more insights?

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Inside Retail

NOVEMBER 25, 2024

They were visible in malls, high streets, shopping centres, or online marketplaces. million Australians now shopping on the platform every month. Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more.

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Inside Retail

JULY 19, 2024

Despite the e-commerce boom, there remains a deep nostalgia for in-store shopping which can be seen in the rising popularity of experiential retail. While it is clear that the Australian population is increasingly digital, the attachment to physical stores remains very strong,” ShopFully’s The State of Shopping report stated.

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Retail Focus

MAY 29, 2024

Retail is changing, and experiential shopping is at the heart of this transformation. Unlike traditional shopping, which focuses on buying products, experiential shopping is all about creating memorable, engaging experiences for customers. Secondly, experiential shopping emphasises personalisation.

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Inside Retail

JULY 11, 2024

The NEO counterparts have a higher disposable income, are more progressive, and value quality, brand authenticity, and exceptional shopping experiences. Instead, NEOs are attracted to fun in-store shopping experiences, receiving staff assistance and supporting the local community to a much higher degree than traditionalists.

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Inside Retail

JULY 14, 2024

. “When deciding if a product is sustainable, shoppers look for cues to make quick decisions and seem to focus more on the packaging or the product itself, rather than the labelling,” said Eloise Zoppos, research and engagement director at ACRS.

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Inside Retail

APRIL 29, 2024

The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s Westfield Bondi Junction and now Melbourne’s Chadstone shopping centre.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Even if you have a very small area, use it to provide shopping baskets.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Today, 73 per cent of shoppers say they shop across multiple platforms.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. That’s where technology does play an important role,” Kontopoulos said. “It

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Inside Retail

AUGUST 18, 2021

The business will do so through a partnership with digital commerce agency Amblique and tech platform Marketplacer which will allow Barbeques Galore to “onboard new suppliers, scale its range quickly, and provide a highly personalised, integrated shopping experience.”.

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Inside Retail

JANUARY 10, 2022

Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind. Here are some proven strategies for achieving versatility online: Integrate your offline and online shopping experiences.

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Inside Retail

MAY 23, 2024

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Retail Focus

SEPTEMBER 1, 2024

It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customers returning to your business. Global events such as the COVID-19 epidemic have also contributed to this shift, causing even more shoppers to choose online shopping as their default option.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.

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Inside Retail

SEPTEMBER 20, 2024

And how’s that going to convert that 65 per cent of in-store only customers to shop online? Our [e-commerce] strategy is live and has been improving for some time. million active members [who have shopped in the past 12 months] which is up 4.8 IR : Myer has come away from heavily relying on discounting strategies.

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Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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Inside Retail

DECEMBER 5, 2024

Having worked in the public relations and digital strategy space for several years, Kaye already had a well-developed understanding of how to connect with customers and build authentic relationships between the brand and the consumer. Also, building customer trust and then maintaining that trust has been critical in building a lasting brand.

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Retail Focus

FEBRUARY 21, 2024

If you walk up and down the aisles of supermarkets, clothes shops or even furniture stores, you will notice that more brands are shouting about their commitment to protecting the environment, be it via packaging or marketing messages. The post Sustainable shopping: what options are available to retailers?

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Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. At the same time, they’re also far less tolerant of sub-standard shopping experiences, both online and in-store. Consumers want messages that recognise their shopping history. Cosying up with consumer expectations.

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