Rose

MARCH 24, 2020

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JUNE 25, 2023

This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retail space and persuading them to make a purchase. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.

Layout 52

Layout Design Display Visual Merchandising 52