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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding the Student Market The student demographic is diverse, encompassing individuals from various backgrounds with different tastes, interests, and spending habits. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

Strategy 130
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Here comes the Gen Z bride

Inside Retail

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. For some, that will include getting married, and the wedding retail industry is already experiencing a few notable shifts. Last year, the average wedding cost around US$38,000.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailerssocial-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

The social media platform’s sales numbers were also hindered by a pricing glitch that occurred. On the first day of TikTok’s summer sale, discounts weren’t showing up on the platform, meaning that products were still displayed at full retail value. appeared first on Inside Retail Australia.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130