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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". TIP 3: TRAIN BOOTH STAFF ON KEY MESSAGING AND ENGAGEMENT STRATEGIES. The booth staff will most likely have to engage with the judges, and they will definitely engage with prospects, so be sure to practice the elevator speech.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Make your presentation engaging and interesting. What is a product launch?

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

You will need to discover which tactics provide the best opportunity to engage visitors and how to combine those opportunities into a cohesive presentation. Once that’s finished, booth staff can engage visitors and answer any questions. Attendees want to be engaged at trade shows. Who is personable enough to be a greeter?

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Top 10 Gardening Trade Shows in North America 

Trade Show Booth Companies - Trade Group

However, attending all of them may not be the most efficient way to meet your company’s goals or promote your business. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What happens at a gardening trade show?

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