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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.

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Driving store network productivity through intelligent analytics

Inside Retail

This may include KPIs that measure engagement with VIP customers, capturing of critical data for marketing purposes, participation in loyalty programs and basket composition. Even more importantly they are using this data to re-engage with lapsed customers using techniques like soon to expire loyalty points.

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Marketing as Your Business’s Workout Routine

Retail Bound

Just as varied cardio exercises—running, cycling, swimming—target different muscle groups, each social media platform reaches distinct segments of your audience, engaging them with tailored content that resonates with their interests and needs. LinkedIn promotes a more serious, enterprise position to relevant professional audiences.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

These online events include webinars, seminars, and the launch of a brand new product. Customer data, such as engagements, queries, and trends, should be researched. You may also design buyer personas and tactics to attract and engage more customers. Well, it’s one of the most effective ways to promote your company.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. But it can also build buzz, enhance engagement between a brand and its consumers and entice customers to buy, or, at the very least, learn more.

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How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

RetailMinded

It also means spending time with your social media accounts to ensure you post consistent and engaging content on a regular basis, express your brand’s personality, and communicate with followers. It doesn’t cost anything to get on social media to promote your company. Enhance Your Website’s Visual Appeal.