Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

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Inside Retail

AUGUST 14, 2024

TikTok’s tool kit TikTok provides a whole new set of tools for retail brands and content creators to leverage: Shop ads allow sellers to promote their TikTok Shops, converting app users to customers seamlessly. Shop Tab is an online marketplace where customers can quickly search for products and compare promotions to find the best deal.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

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Inside Retail

DECEMBER 14, 2023

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? We look at each market, tailoring our brands across different touchpoints and reframing opportunities. The digital team is tasked with creating digital games and experiences that drive sustained engagement among fans of all ages.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent. There’s more work [to be done] by Australian brands to cut through with these groups,” she said.

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Inside Retail

NOVEMBER 25, 2024

billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. In the last year alone, 3.8

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Imagine walking into a store where every detail, from the decor to the products on the shelves, tells a compelling story.

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Retail Focus

DECEMBER 10, 2021

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. As many as one in three Brits will only make digital purchases, a trend Randall says is mirrored by Future’s findings.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

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Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

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Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

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Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Relatively new to Ikea are shop windows and check-out zones on all floors, all designed to engage, entertain, and inform customers. Good content is always key.

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Retail Focus

JUNE 21, 2023

Enhances CX Technology can create in-store games and interactive information hubs that engage customers and encourage repeat store visits by making the CX (customer experience) fun. As a result, retailers can tailor offers to individuals to build brand loyalty through discounts on their birthdays or when they’re in the store.

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Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

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Inside Retail

MAY 2, 2021

They love their money, they love their engagement with their brand, they love them returning to their store. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

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Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.

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Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

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Inside Retail

AUGUST 7, 2024

At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.

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All Work

AUGUST 7, 2023

By providing options and flexibility in the office plan, organizations can create an environment that both welcomes and supports all individuals within, ultimately promoting their well-being, productivity, and overall job satisfaction. Workplace design plays a crucial role in promoting a positive and inclusive work environment.

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Inside Retail

OCTOBER 30, 2024

This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. TAT expects the Labubu’s inspired travel packages to attract 20,000 passengers and the promotional videos to generate a reach of at least 500 million. billion RMB, accounting for 29.7

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Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Strategies for Marketers To effectively engage with the student demographic, marketers must adopt nuanced strategies that resonate with their unique preferences and behaviors.

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Inside Retail

JULY 13, 2023

Through tax-efficient fringe benefits, specifically tailored to individual needs, SMEs can alleviate the growing financial burdens for their employees. Personalised, convenient, and aspirational benefits Benefits that are flexible and tailored to personal needs are highly prized by employees.

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Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in.

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. This tech enables marketers to utilise modern features such as location services in tailoring marketing operations.

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Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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Inside Retail

JUNE 19, 2023

They actively engage with residents, support local causes, sponsor events, and often collaborate with neighbouring businesses creating a network of support that fuels community development. By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts.

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Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention.

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Inside Retail

OCTOBER 20, 2024

Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. Are your campaigns tailored to tap into regional preferences and trends? Don’t miss out – now is the time to ramp up your engagement and drive those conversions. per cent on last year).

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