Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Inside Retail

MARCH 20, 2025

In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce.

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Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

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Inside Retail

JANUARY 6, 2025

million shoppers, in a time when many retailers struggled to maintain shopper engagement. Among Amazon shoppers in the UK, 70 per cent now shop there at least once a month, while 17 per cent use the online marketplace weekly. And over the 12 months to June 2024, Roy Morgan data showed, Amazon Australia acquired another 1.1

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Even if you have a very small area, use it to provide shopping baskets. Aisles should be wide enough to accommodate customer traffic and shopping carts.

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

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Retail Focus

APRIL 2, 2025

When considering the prevalence and dominance of e-commerce and digital shopping channels, traditional brick-and-mortar retail stores may question where this leaves them. The modern customer journey rarely begins at the shop entrance anymore – it invariably starts online, often several days or even weeks before a physical visit happens.

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Promotion Tech

DECEMBER 10, 2024

By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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Retail Focus

JULY 9, 2024

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences. Another example has to do with corporate social responsibility events.

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Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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Inside Retail

MARCH 10, 2025

The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. “This store offers exclusive digital and online-to-offline (O2O) services, setting a new benchmark for customer engagement,” Baker said.

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added. How has customer behaviour changed?

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Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

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Inside Retail

JUNE 13, 2024

Welcome to the world of grocery retailing in Mainland China, where technology has changed the way consumers of all ages shop for goods and pay for them, a key feature of the third and final day of NRF Apac, in Singapore this week. Spurrell and Xu spoke about the evolution of grocery shopping behaviour in China.

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Inside Retail

MAY 11, 2023

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. Emerging shopping platforms. It’s no secret that online shopping became more prevalent during the pandemic, so naturally social media platforms adjusted to this and became an increasingly popular shopping outlet.

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Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

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Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

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Inside Retail

OCTOBER 20, 2024

The festive season is just around the corner, and despite economic challenges, Australian retailers have plenty of reasons to feel optimistic about this year’s peak shopping period. Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. per cent on last year).

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Inside Retail

AUGUST 7, 2024

Little Birdie is an AI-powered price-comparison shopping platform that launched in 2021, with $30 million in funding from the Commonwealth Bank of Australia, before suspending operations in May. Our vision is to be the ultimate shopping companion,” Anthony Seymour-Walsh, CEO of CashRewards, told Inside Retail.

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Inside Retail

SEPTEMBER 20, 2024

And how’s that going to convert that 65 per cent of in-store only customers to shop online? million active members [who have shopped in the past 12 months] which is up 4.8 OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there.

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Retail Bound

DECEMBER 2, 2024

With a slew of high-impact shopping events driving consumer spending, this is your prime opportunity to maximize revenue, build brand awareness, and move products off shelves quicker than at any other time of the year. Now, let’s break down the top 4 Q4 shopping events and discuss how your brand can stand out.

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Inside Retail

JULY 19, 2022

But now that customers are more tech-savvy and accustomed to online retail than ever before, brick-and-mortar retailers need to up their game and provide excellent in-store experiences if they want to lure people in and continue to engage them in-store. Here are a handful of ways that physical stores need to evolve in this new environment. .

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Retail Focus

SEPTEMBER 5, 2022

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. Indeed, introducing iGaming-inspired elements could boost engagement on shopping pages and give customers a reason to keep coming back for more.

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Inside Retail

APRIL 10, 2024

This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

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Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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Inside Retail

OCTOBER 22, 2024

Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. Relationships that create brand stickiness and self-sustaining brand engagement. Interactive displays, charging stations, and free wi-fi allow groups as well as individuals to be engaged.

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Inside Retail

DECEMBER 3, 2024

Black Friday, one of the most anticipated days of the entire retail calendar, has officially passed, and the results of this shopping event revealed some unique findings. Despite some concerns that Black Friday sales may have been diminished by month-long discount offerings, the shopping holiday proved surprisingly fruitful.

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Inside Retail

JANUARY 7, 2022

Aussie consumer tech firm Immertia has launched an augmented reality app for breweries to promote their beverage products to their customers using customers’ handheld devices. The app provides an interactive experience enabling shoppers to connect, engage and buy from the bottle or can, anywhere, anytime through augmented reality.

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Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Marketing campaigns Generative AI: This can help and support you in creating engaging product descriptions and marketing content.

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