Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We Pernod Ricard has partnered with promising artists in order to engage a cross-section of luxury shopper profiles.

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Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Here are the key areas to apply AI in retail.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers.

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Engagement Marketing Customer Engagement Form 147

Retail Focus

SEPTEMBER 17, 2023

Brands then tell a story that their consumers can engage with. It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years.

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Retail Focus

SEPTEMBER 30, 2024

Is your aim to get more people talking about your brand or promote a sale? Keep it Short and Engaging In a world full of distractions, people don’t have time for long, drawn-out videos. Post it on your website, share it on social media, and use it in your email marketing. Do you want to show off a specific product?

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Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. The opposite is true—one right move, and you increase your customer base.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Boost Your Word-of-Mouth Marketing With Creative Displays Now!

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Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. For the recent release of the new ‘Wonka’ film, Ontario-based print business Global Printing Enterprises (GPE) used several products from Drytac to produce an immersive display to help promote the movie.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Inside Retail

MARCH 29, 2022

According to the report, as retailers begin embracing more social channels, it’s important that brands ensure that the customer’s experiences are consistent across all platforms. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

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Inside Retail

MARCH 3, 2025

Currently working as DHL Supply Chain Australias VP of retail and 4PL, he is focused on the future of the industry and the movements that will give a boost to third-party logistics (3PL) and fourth-party logistics (4PL) customers. Labelling and tagging through price tags, RFID tags or promotional labels helps with inventory management.

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VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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Inside Retail

JUNE 27, 2022

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The company has also deployed a unique user interface for its brand owned app to drive education-led engagement. “As

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RetailMinded

MARCH 11, 2025

Additionally, digital tools such as custom pharmacy apps with refill reminders, secure messaging, and medication tracking improve engagement and adherence. Market innovative pharmacy services by leveraging digital marketing, social media, and targeted email campaigns.

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Retail Focus

APRIL 20, 2023

By incorporating customer expectations and demands for vendor selection, Ventana Research generates a complete report, helping organisations evaluate the efficiency and effectiveness of Product Information Management (PIM) tools in delivering engaging digital experiences through PXM best practices.

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Retailing Insight

MARCH 24, 2021

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The Concept.

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RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it?

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RetailMinded

JULY 6, 2024

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. What Are the 4 Ps of Retail Management? The 4Ps of retail management are: product, place, price and promotion. Let’s dive into the details of each below!

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Retail Bound

JANUARY 30, 2024

Step 2: Understand Your Target Audience Knowing your target audience is crucial for any successful retail product launch. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Who are they? What are their needs, wants, and preferences?

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Barber Design

APRIL 27, 2017

Economic pressures on the high street, including the shift from physical to online sales have had a dramatic impact on the nature of retail. Retailers are constantly developing more effective methods for engaging with customers – not just to make a sale, but to promote their brand and instil customer loyalty.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays.

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Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. Giving customers the ability to sample products before they buy” also creates an opportunity to engage them in a conversation. Curated Displays.

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Creative Displays Now

DECEMBER 30, 2020

Use your social media platforms to strengthen your connections, rather than promote your product. Everything from your company story to your marketing cultivates a culture around your products and employees. When your organizational culture matches your brand, your employees will support and engage with it. Use Simple Designs.

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RetailMinded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

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CAAD

NOVEMBER 9, 2022

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. It’s time to get to know some of the established and emerging trends to improve the check-out counter in retail.

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CAAD

APRIL 27, 2022

Nowadays, stories move the world , which is why they are a clear trend in retail marketing. Thus, the use of narratives or stories in retail marketing helps us to convince the customer to choose our product, to remain loyal to it and to feel part of something.

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Greater Group

DECEMBER 24, 2019

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. 5 examples of retailers who have implemented the retailtainment concept in their stores. Avengers S.T.A.T.I.O.N.

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Inside Retail

MARCH 21, 2023

Every retailer wants to stand out, but the familiar approaches you’ve used in the past may not always get you the attention you want. That’s where innovative and engaging shopper interactions come in. The ‘play’ approach involves using gamification to make the membership experience more fun and engaging.

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Inside Retail

MARCH 6, 2025

Data is the lifeblood of successful retail marketing. This is where tag management steps, ensuring retailers capture the right data, optimise website performance, and ultimately, drive meaningful insights. This is essential for making informed retail marketing decisions.

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