Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

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Inside Retail

NOVEMBER 15, 2023

While the majority of Aussies are choosing to drink responsibly, DrinkWise CEO Simon Strahan said there are still some who are drinking at risky levels, engaging in anti-social behaviour or turning to alcohol as a coping strategy.

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Retail Focus

APRIL 15, 2025

This drives impulse visits while bridging online and offline engagement. Gamified Promotions That Drive Repeat Visits Gamification works because it taps into your customers natural desire for rewards and fun. This kind of time-limited engagement increases the perceived value of being part of your programme.

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Inside Retail

APRIL 14, 2025

Growth initiatives for the market include product and service innovation, engaging consumers digitally, enhancing operational execution and focusing on cost management to support profit growth. Krystal Zugno, GM of Taco Bell, has been promoted to GM of Australian operations to lead operations for both KFC and Taco Bell.

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Inside Retail

APRIL 14, 2025

million views, 33,000 engagements and nearly 2000 shares, the content helped drive a 20 per cent increase in new Yuu sign-ups and boosted participation in its new Yuu Arcade feature by more than 50 per cent. But success requires a delicate balance between entertainment and promotion. With more than 9.6 The results speak for themselves.

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Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

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Inside Retail

FEBRUARY 27, 2025

For Boomers, shopping remains more deliberate (only 28 per cent shop this frequently), meaning trust, reliability, and perceived value are key drivers for engagement with this demographic. Content is a major driver of repeat engagement Consumers arent just engaging with brands when theyre ready to buy.

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Inside Retail

NOVEMBER 25, 2024

billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. In the last year alone, 3.8

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Inside Retail

MARCH 13, 2025

Fast-growing activewear brand LSKD is well-known for its highly engaged customer base. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers. IR : What advice would you give emerging brands looking to build a community that organically promotes them?

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Inside Retail

MARCH 20, 2025

In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce.

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Inside Retail

OCTOBER 18, 2024

Running On “As a global sports hub, Melbourne is home to a passionate community of runners and athletes, and our store aims to be a dynamic space for connection and engagement,” said Cai. Zendaya signed a multi-year deal with On that will span product development, global promotion and creative campaigns.

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Inside Retail

MARCH 25, 2025

Sales tend to surge in the final two weeks of Ramadan, and understanding these peak periods allows brands to optimise promotions and inventory management accordingly, he said. This year, Ramadan began on February 28 and ends on March 30. With consistent trends in recent years, brands can expect similar consumer behaviours in 2025.

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. That’s a big gap when you consider that ‘ace’ brands enjoy 59 per cent higher engagement and 74 per cent more purchases per user. Data-driven personalisation: A game-changer.

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Retail Focus

DECEMBER 6, 2024

Provide personalized experiences that foster loyalty and engagement. Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. Send product recommendation emails based on browsing behavior.

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Retail Focus

JULY 9, 2024

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences.

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Inside Retail

APRIL 2, 2025

The newly furbished QVB store aims to enhance the traditional shopping experience by inviting customers to engage with the aromas, flavours, and textures of T2s extensive tea collection. To visually see those ingredients is a really important part of the consumer journey. Among the most popular is matcha, which has seen significant growth.

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Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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Inside Retail

APRIL 6, 2025

Wangfujing has launched culturally themed floors that celebrate heritage and storytelling, while Parkson has introduced beauty sections where consumers can test products and engage with brand narratives. They are shifting focus to internal optimisation, improving management efficiency, and reducing operational costs.

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Retail Focus

NOVEMBER 27, 2024

Flooring choices that contribute to reduced carbon footprints and promote longevity reflect well on retailers’ brands and with luxury vinyl tile (LVT) flooring, it’s also an opportunity to support long-term cost savings by reducing the frequency of replacements, which ultimately benefits both the environment and the retailer.”

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Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Promotion Tech

DECEMBER 10, 2024

By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?

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Inside Retail

MARCH 3, 2025

We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. We can switch on promotions and not get the same result as we did in 2023, Natale added. How has customer behaviour changed?

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Inside Retail

FEBRUARY 18, 2025

The prestige only gets you so far before the engagement stops converting or having real impact, Walsh elaborated. Brands can design influencer campaigns that are still attainable without promoting a lifestyle that feels entirely out of reach for the average consumer. Second, learn to apologise.

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Inside Retail

OCTOBER 30, 2024

This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. TAT expects the Labubu’s inspired travel packages to attract 20,000 passengers and the promotional videos to generate a reach of at least 500 million. billion RMB, accounting for 29.7

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers. Bangn Body.

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Inside Retail

JANUARY 6, 2025

million shoppers, in a time when many retailers struggled to maintain shopper engagement. We need to integrate our core presence with strategies to cut through on the digital shelf and this is where promotion plays a vital role. And over the 12 months to June 2024, Roy Morgan data showed, Amazon Australia acquired another 1.1

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Inside Retail

APRIL 9, 2025

In France, Carrefour has integrated ESLs with real-time promotions, loyalty discounts, and even competitor price tracking. The ability to dynamically adjust pricing and promotions means brands can be far more agile at the shelf than ever before.

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Retail Focus

APRIL 2, 2025

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Adding images to Google Business Profile posts and product categories can increase engagement.

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Inside Retail

MARCH 21, 2025

According to the online fast-fashion company, affiliates will gain access to exclusive benefits, including commission-based earnings, promotions, and advanced tracking and insights. The launch follows similar programs the company has implemented in markets such as the US, the UK, Canada, Germany, Italy, Spain, and Mexico.

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Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

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Inside Retail

SEPTEMBER 20, 2024

OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there. But we also indicated in our update today that we believe there are smarter and different ways for us to be thinking about promotion by making sure the promotions we offer are more relevant to our customers.

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Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

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Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Inside Retail

JANUARY 19, 2025

An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. These all represent opportunities to promote gift cards for such experiences to those who plan in advance of Valentines Day, such as in January. What are the opportunities now? Some examples below.

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Inside Retail

FEBRUARY 2, 2025

Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.

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Inside Retail

JUNE 13, 2024

In China, he said, retailers want their customers to engage with them digitally. The result, he said, is that the supermarket has become a technology company backed by a digital, real-time platform sitting in the cloud, with data aggregating all the time that can be used to structure promotions.

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