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Early, exclusive, engaging: How retailers can leverage their sale season data

Inside Retail

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions. This helps customers feel empowered over their data.

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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

When Influencers Backfire: The Pitfalls of Inauthenticity With more and more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional. A decline in engagement, reputation, and inauthenticity, even towards future campaigns. The consequence for brands? Ad or #Sponsored).

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

The ACCC alleged that the supermarkets increased the prices of the products by 15 per cent for a brief period before being subjected to Woolworths’ ‘Prices Dropped’ and Coles’ ‘Down Down’ promotions. Bardwell noted that Woolworths will continue to engage with the ACCC on the matter.

Promotion 289
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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.

Strategy 264
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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.

Promotion 246
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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Increase sales and revenue.