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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail.

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Cloud e-commerce offers a more agile future

Inside Retail

To understand the true challenges and value of cloud e-commerce, we surveyed 50 global companies for the white paper “ Steering Through E-commerce Disruption with Cloud ”. Traditionally retailers plan early, by locking digital experiences and going into code freeze in early fall. Four critical challenges facing retailers today.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. Once that’s finished, booth staff can engage visitors and answer any questions. Attendees want to be engaged at trade shows.

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Hot Takes & Predictions for ExhibitorLIVE 2023 

Trade Show Booth Companies - Trade Group

They’re often coordinated by small event planning teams. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" ExhibitorLIVE 2023 conference agenda The 2023 edition of ExhibitorLIVE will take place in the Kentucky International Convention Center, Louisville, KY.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are some insights to help you plan the ultimate spring event. Consider Major Holidays March has incredible opportunities for entertaining campaigns to engage and excite your customers. March 17: St.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

If you plan to exhibit at the Orange County Convention Center in Orlando for GPE 2023 and want to win Best in Show, consider the following five tips to catch the eyes of the judges AND your prospects. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI".

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Survey: Digital Workplaces Help Frontline Teams Look Beyond the “Big Quit”

Retail Focus

In fact, almost two-thirds of frontline workers remain fiercely loyal to their employers, and plan to remain in their current positions for at least another 4 years — even as they feel increasingly burdened by the strains of their jobs. Perhaps because of these strains, the U.K.’s