Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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Inside Retail

FEBRUARY 18, 2025

Appropriately addressing the backlash For Walsh, it’s obvious where Poppi went wrong when planning the rollout of its Super Bowl influencer campaign but the brands response to the backlash may be the most concerning part. The prestige only gets you so far before the engagement stops converting or having real impact, Walsh elaborated.

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. That’s a big gap when you consider that ‘ace’ brands enjoy 59 per cent higher engagement and 74 per cent more purchases per user. Data-driven personalisation: A game-changer.

Customer Engagement 147

Customer Engagement Engagement Strategy Marketing 147

Inside Retail

NOVEMBER 5, 2024

In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.

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Balance Engagement Visual Merchandising Contrast 130

Inside Retail

OCTOBER 22, 2024

Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. Relationships that create brand stickiness and self-sustaining brand engagement. Plan frequent program events such as lectures, reading groups, or product demos supporting community involvement.

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Inside Retail

JANUARY 19, 2025

An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. In 2024, about 23 per cent of Australians planned to celebrate the occasion. Run promotions asking users to nominate their best friends for a chance to win friendship-themed hampers or experiences.

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Gifts Promotion Curate Hobbies 130

Inside Retail

OCTOBER 30, 2024

Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It It came about organically, driven by their personal connection with Pop Mart’s characters,” she said. billion RMB, accounting for 29.7

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Inside Retail

AUGUST 28, 2023

The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty. This behaviour carries significant weight for retailers dealing with products of lower purchase frequency by not only accelerating planned purchases but also encouraging buyers to spend higher amounts whilst shopping.

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Engagement Promotion Consumer Marketing 130

Retail Focus

FEBRUARY 6, 2025

Achieving this level of integration demands meticulous planning, strong infrastructure, and expert technical support to ensure each component operates harmoniously. When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases.

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Promotion Harmony Customer Engagement Tailored 147

Inside Retail

AUGUST 27, 2023

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means your promotional campaigns need to work smarter.

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Strategy Customer Engagement Social Media Engagement 243

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Was it a specific promotion, product, or referral? The more information you have, the better you can plan.

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Inside Retail

SEPTEMBER 20, 2024

Here, she explains her plans to ramp up the retailer’s online presence and customer experience in greater detail. OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there. We’re asking how do we get smarter about the right promotions targeting the right people?

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Promotion Department Stores Strategy Engagement 264

Inside Retail

SEPTEMBER 24, 2024

Inside Retail: Can you elaborate on Mattel’s plans to expand its retail presence in Asia Pacific? IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? IR: Beyond Barbie’s recent success, how do you plan to grow other brands like Hot Wheels and Fisher-Price in Asia Pacific?

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Consumer Strategy Tailored Planning 277

Inside Retail

JANUARY 21, 2025

Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. billion in 2020.

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Gifts Social Media Consumer Customer Engagement 130

Retail Focus

NOVEMBER 29, 2023

The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.

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Planning Gifts Shopping Retail Sales 173

Inside Retail

APRIL 10, 2024

By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it. The collapse of impulse buying necessitates a shift in our approach to product development and consumer engagement,” said Wardlaw.

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Inside Retail

FEBRUARY 8, 2024

Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

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Department Stores Planning Engagement Strategy 264

Inside Retail

FEBRUARY 23, 2025

Building a community around ethnic wear Beyond sales, Shobitam seeks to engage customers through personalised services, loyalty programs, and storytelling around the heritage of its products. We aim to educate, engage, and inspire. Our approach goes beyond just selling sarees. The Shobitam Experience isnt just a promise.

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Fashion Boutique Engagement Expansion 130

Inside Retail

NOVEMBER 13, 2024

Marie Driscoll, a chartered financial analyst and a professor at Parsons, The New School and the Fashion Institute of Technology, noted that Vera Bradley also had a growth strategy that overly relied on outlets and promotional pricing. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.

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Inside Retail

JUNE 1, 2023

She said that more than one-quarter of retail businesses polled in Shipstation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

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Inside Retail

NOVEMBER 6, 2023

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. That’s invaluable for retail brands given that research from Zippia shows that companies that promote collaboration and communication at work can enjoy a 50 per cent reduction in staff turnover. “By

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Inside Retail

AUGUST 7, 2024

Through the acquisition, the platform plans to eliminate the need for opening multiple tabs when shopping online, which often leads to “confusing yourself with all of the options and different variations”, Walsh said. It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.

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Perspective Shopping Engagement Space 289

Inside Retail

FEBRUARY 18, 2025

By improving efficiency, businesses free up resources (time and money) that can be reinvested into strategic priorities such as pricing, promotional activities, product development or even store refurbishments. Engaged leaders who practice servant leadership empower their teams to surface and solve problems.

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Inside Retail

MARCH 3, 2024

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The 2024 Australian Retail Outlook is out now. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’.

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Marketing Customer Retention Strategy Planning 290

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Promotion Location Management Customer Engagement 98

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. LSKD founder and CEO Jason Daniel said that the brand spends a lot of the year planning and preparing for peak period.

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Strategy Promotion Consumer Engagement 242

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early.

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Planning Advertising Target Market Marketing 98

Inside Retail

MARCH 25, 2025

We just implemented a new AI-driven workforce management and scheduling system, which takes our sales forecasts, our promotional calendars, and then some of our competitive variables that we’re able to input, and it spits out a system that is smarter than the human would have otherwise developed, Bracken told a rapt audience at Shoptalk.

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Harmony Strategy Reimagine Consumer 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 3, 2024

A practical example Picture planning a holiday. Expectations: the standard for judgement Customers will rarely engage with your brand without having preconceived notions. If your brand promotes confidence and empowerment, every customer touchpoint has to reinforce those emotions.

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Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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Inside Retail

JUNE 30, 2021

For the past few years, it has been promoting a greener retail experience and introducing sustainability-focused programs in its stores. According to Takashimaya, even before the global health crisis, businesses around the world were seeking to become more sustainable, but the pandemic moved them to act on those plans.

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Department Stores Beauty and Health Promotion Consumer 246

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. Flexible expansion plans. We have to keep them engaged, [while also attracting new customers].

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Perspective Social Media Promotion Engagement 246

Inside Retail

OCTOBER 31, 2023

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. For digital commerce stores on Adobe Commerce (formerly Magento), create all promotions in staging and verify they work before repeating the same steps on production.

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Strategy Flow Promotion Planning 242

Compliantia

MARCH 31, 2023

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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Merchandising Planning Visual Merchandising Display 97

Inside Retail

AUGUST 22, 2023

Rebel subsequently mapped out a strategic plan with trade partners, including Adidas, Nike and Puma, as well as Football Australia and Westfield shopping centres, where pop-up stores would be located. Lorenzato added that the retail industry has a significant role to play in driving engagement in women’s sport. “As

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Inside Retail

JUNE 5, 2022

Google announced plans to entirely phase out third-party cookies within two years. The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs. Cosying up with consumer expectations.

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Engagement Consumer Customer Engagement Strategy 242